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Walter Flaat

Market Lead, Merkle / CXM Canada & CDO, dentsu Canada
Walter Flaat

Walter Flaat leads Merkle / CXM in Canada. His team brings Merkle’s leading global capabilities to the local market while deeply integrating them with the local social and cultural diversity that defines Canada. He is also Chief Data Officer for dentsu Canada, providing executive support and guidance for the development of dentsu’s data products & services across all service lines.

Previously, Walter served as Chief Data Officer for dentsu Netherlands, where he spearheaded the development of integrated data & analytics unit DNA, now known as DDL (dentsu Data Labs). This model transformed the delivery of data services in an agency context from primarily value-added reporting - to industry leading data solutions. The DDL model has since expanded globally.

Before transferring to Canada, Walter also implemented best-in-class GDPR compliance in the local market, earning him recognition as a leader in the European privacy domain.

Prior to that, he served as Head of Data & Media Partnerships for Amnet and was a leading architect for DMP & CRM implementations across the EMEA region.