Yara Lutz

Yara is Chief Operations Officer (COO) for the Client Leadership Group.  In this role, Yara is responsible for building an integrated operational platform that brings continuity to how Merkle approaches Client Management.  As COO, Yara will partner with the Client Leadership Group to provide tools and processes required to deliver exceptional client and team experiences.

Yara is a seasoned marketing expert with over 20 years of digital marketing experience. Prior to Merkle, Yara served as SVP of Client Success at Cheetah Digital, where she managed the P&L for North America. Yara was responsible for client relationships and overall satisfaction of clients across all key verticals, partnering with some of the world's largest brands to improve their customer relationships through data-driven strategies and marketing technology.