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How Marketers Can Fully Leverage the Power of Video

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How to Prepare for a Third-party Cookieless Future

Third-party cookies were designed to anonymously store user behavior and data on websites. They have been used by advertisers for many years to track audiences and target them with highly relevant and effective ads.
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Loyalty Experience Management

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).
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Active Members

It is but natural that in any commercial transaction, every party strives to maximise own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?
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Top APAC B2B Ecommerce Challenges in 2021

Merkle recently brought together marketing leaders at our 2021 Executive B2B Roundtable to discuss the top B2B ecommerce challenges in APAC – and their latest thinking on how to solve them. We compiled their insights in this whitepaper; here are just some of the many key questions they address inside:
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How to Project Scope Your Adobe Commerce Implementation

Adobe Commerce gives merchants a powerful platform to deliver compelling commerce experiences. But even with a robust platform, achieving this transformation smoothly and successfully requires an investment of time, budget, resources, and complete buy-in from the organization.
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Data Agility as a CX Strategy

2020 saw changes in travel behavior, consumer digital engagement, and marketing budgets, making personalization-at-scale more critical than ever.
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