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How Marketers Can Fully Leverage the Power of Video

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Loyalty Experience Management

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).
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Top APAC B2B Ecommerce Challenges in 2021

Merkle recently brought together marketing leaders at our 2021 Executive B2B Roundtable to discuss the top B2B ecommerce challenges in APAC – and their latest thinking on how to solve them. We compiled their insights in this whitepaper; here are just some of the many key questions they address inside:
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How to Project Scope Your Adobe Commerce Implementation

Adobe Commerce gives merchants a powerful platform to deliver compelling commerce experiences. But even with a robust platform, achieving this transformation smoothly and successfully requires an investment of time, budget, resources, and complete buy-in from the organization.
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Data Agility as a CX Strategy

2020 saw changes in travel behavior, consumer digital engagement, and marketing budgets, making personalization-at-scale more critical than ever.