Merkle partnered with Subaru to build an inventory of the most valuable data feeds to be onboarded. We quickly stood up our Rapid Audience Layer (RAL) platform and began ingesting Subaru’s data: CRM data (profile, purchase activity, etc. ), email and direct mail communications and responses, analytics clickstream data, and DMP digital log data.
At the same time, we worked to provision a cloud-based, big data environment capable of loading, storing, and exposing all the data elements needed for analysis. Such provisioning follows a standard playbook for standing up as well as enabling proper security for the platforms users. Proper data feed analysis allowed for the configuration of automated daily loads once the feed inventory was established. Our expert technical staff engaged directly with Subaru’s stakeholders for a very smooth deployment phase.