Title Nine Sees 200% Revenue Increase with Personalized Email Campaign
Connecting site visits to email addresses helped the women’s apparel company find a perfect fit with new customers.
Title Nine is a women’s apparel company founded in 1989, long before athleisure became a lifestyle and leggings became the new jean. Powered by everyday athletes and fitness fanatics, the retailer is passionate about the brand and the impact that sports, fitness, and adventure has on women’s lives, and the lives of its customers. Title Nine is a privately-held, woman-owned company headquartered in Emeryville, California, with 21 retail stores in 10 states, and online at www.titlenine.com.
The retailer wanted to better leverage the power of its database to increase the identification of online visitors, both existing and prospective. The team needed an integrated mechanism and service to expand its ability to follow up when a visitor left without making a purchase. Conversion rates for targeted, triggered emails are extremely high in comparison to regular email, and by not following up in a personalized way, Title Nine was missing valuable opportunities to close the sale and strengthen customer experience.