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How to make your CDP a catalyst for organizational change

How to make your CDP a catalyst for organizational change

Marketers have been racing toward customer data platforms (CDPs) to solve their data management and customer experience challenges. But as with any tool or platform, simply adopting a CDP will not magically solve challenges and demonstrate ROI. There’s a lot you need to work out to see its full potential — and it involves your entire organization.

This guide walks you through the critical areas of preparing your organization for CDP success:

  • Create Multifunctional teams
  • Align teams around a common goal
  • Don’t forget change management
  • Rethink your technology architecture
  • Maintain your channel-specific technology
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