Adobe Partnership

The key to optimal experiences is understanding your audience individually – solving identity, defining value, and stimulating interaction across a fluid, multi-channel world. But first, you need to know people. And, you need a partner who can maximize the value of your Adobe investment. It’s all in the data that weaves into every customer interaction, beginning with informing the design of your website to personalizing every touchpoint.

From strategy to design and management, we work across the Adobe stack to transform customer experiences with Adobe Experience Cloud. For brands looking to harness the unifying power of Adobe’s real-time CDP, Adobe Experience Platform, we tap into our decades of data management expertise to help you maximize the scale and accuracy of your first-party data.
 

Merkle is a global platinum Adobe partner and an Adobe ISV partner. Through the integration of Merkury, our identity resolution platform, with Adobe Experience Platform, we power the ideal experiences for marketers to manage and for customers to engage with.

Enhance Adobe Experience Platform with Merkury Integration

Driven by consumer privacy concerns, third-party audience tracking and targeting will be rendered obsolete by the deprecation of third-party cookies and mobile device identifiers from major internet browsers. To mitigate the impact on brands' abilities to deliver targeted and personalized campaigns to their customers, companies will instead need to focus on bolstering their first- and second-party data to develop, grow, and maximize their first-party identity and data assets through more productive direct interactions with their customers and prospects, as well as the prioritization of strategic partnerships to procure second-party data.

The Merkury + Adobe Experience Platform integration enables companies to:

• Own, build, and control a cookieless private identity graph.
• Enhance insights and optimize first-party audience segmentation with person-based third-party data appended to customer profiles.
• Grow and improve the accuracy of customer profiles for enhanced 1:1 personalization by identifying website, app, and email engagers at the person ID level.
• Extend addressable targeting reach in media without the use of third-party cookies.