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Adobe Partnership

Achieve Accuracy and Scale Across the Adobe Universe
600 +
Experience Cloud technologists
250 +
Adobe specialists / certified staff
500 +
Web, mobile and app experiences created

 

The key to optimal experiences is understanding your audience individually – solving identity, defining value, and stimulating interaction across a fluid, multi-channel world. But first, you need to know people. And, you need a partner who can maximize the value of your Adobe investment. It’s all in the data that weaves into every customer interaction, beginning with informing the design of your website to personalizing every touchpoint.

From strategy to design and management, we work across the Adobe stack to transform customer experiences with Adobe Experience Cloud. For brands looking to harness the unifying power of Adobe’s real-time CDP, Adobe Experience Platform, we tap into our decades of data management expertise to help you maximize the scale and accuracy of your first-party data.
 

 

Advertising Cloud
Adobe Marketing Cloud
Adobe Campaign
Adobe Experience Manager
Adobe Target
Marketo Engage
Adobe Analytics Cloud
Adobe Analytics
Adobe Audience Manager
Adobe Commerce Cloud
Magento Commerce

 

Merkle is a global platinum Adobe partner and an Adobe ISV partner. Through the integration of Merkury, our identity resolution platform, with Adobe Experience Platform, we power the ideal experiences for marketers to manage and for customers to engage with.

 

Enhance Adobe Experience Platform with Merkury Integration

Driven by consumer privacy concerns, third-party audience tracking and targeting will be rendered obsolete by the deprecation of third-party cookies and mobile device identifiers from major internet browsers. To mitigate the impact on brands' abilities to deliver targeted and personalized campaigns to their customers, companies will instead need to focus on bolstering their first- and second-party data to develop, grow, and maximize their first-party identity and data assets through more productive direct interactions with their customers and prospects, as well as the prioritization of strategic partnerships to procure second-party data.

The Merkury + Adobe Experience Platform integration enables companies to:

  • Own, build, and control a cookieless private identity graph.
  • Enhance insights and optimize first-party audience segmentation with person-based third-party data appended to customer profiles.
  • Grow and improve the accuracy of customer profiles for enhanced 1:1 personalization by identifying website, app, and email engagers at the person ID level.
  • Extend addressable targeting reach in media without the use of third-party cookies.

 

 


 

The Forrester Wave™: Commerce Services, Q1 2021

Dentsu is named a Strong Performer in Forrester's newest evaluation of the top commerce services providers. Learn about why dentsu – powered by Merkle – is recognized for its strength in commerce strategy services, commerce platform development, and data, analytics, and content implementation services.

Download the Wave

 


 

Our Clients

Paypal
Dell
GlaxoSmithKline
Microsoft
DirecTV
Anthem
Universal
Samsung