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Arianna Roberts

Manager, Digital Data

Arianna is a Data Specialist at Merkle and has over 6 years of experience working in marketing for agencies and advertising platforms. At Merkle, Arianna is specifically focused on digital data and is working to help define our digital data strategy. Arianna earned a master’s degree in Integrated Marketing Communications from Northwestern University and a bachelor’s degree in Economics from Occidental College. Arianna lives in Colorado and is based in Merkle’s Denver office.

Arianna's Articles, Blog Posts, Webinars and More

Still Only Relying on Demographic Data?

Age, gender, income, and number of children. Those are your basic demographics, and although they are very important factors, they are far from being the only ones that matter.

 Let’s pretend that demographic data is like dating. Now, you may be saying to yourself that age, gender, income, and presence of children are hugely important. Although these are key indicators about the type of person you might be dealing with, and might have been your criteria, you could actually find happiness not solely relying on them.