Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been awarded the Asia Pacific regional specialization for Adobe Campaign, part of Adobe Marketing Cloud. Additionally, Merkle, part of Dentsu Aegis Network, has achieved Global Specialized Partner status for Adobe Campaign.

While ripe with opportunity, it’s no secret that China can be a complex and challenging market for digital marketers. Concerns around translation, transparency and different technology can be overwhelming. But marketers can’t afford to let the complexity hold them back from the potential opportunity.

This guide will show you what it takes to successfully launch your digital media program in China, common pitfalls to avoid as well as how other marketers have successfully launched and scaled their programs.

In this on-demand webinar, you’ll learn what it takes to successfully launch your digital media program in China, common pitfalls to avoid as well as how other marketers have successfully launched, and scaled, their programs.

A recent study shows that consumers are spending more time with Google than ever before, while digital consumption of Facebook is down. Should advertisers jump ship as well?