It's only possible to build relationships with people you know. That's people-based marketing — identifying real people, leveraging the data behind them to create personalized experiences, and then relentlessly measuring that over time.
Merkle First Agency to Achieve Specialized Partner Status for Adobe Campaign in Mainland China
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been awarded the Asia Pacific regional specialization for Adobe Campaign, part of Adobe Marketing Cloud. Additionally, Merkle, part of Dentsu Aegis Network, has achieved Global Specialized Partner status for Adobe Campaign.
While ripe with opportunity, it’s no secret that China can be a complex and challenging market for digital marketers. Concerns around translation, transparency and different technology can be overwhelming. But marketers can’t afford to let the complexity hold them back from the potential opportunity.
This guide will show you what it takes to successfully launch your digital media program in China, common pitfalls to avoid as well as how other marketers have successfully launched and scaled their programs.
The Baidu Playbook Webinar: Dos & Don’ts for Digital Advertising in China
In this on-demand webinar, you’ll learn what it takes to successfully launch your digital media program in China, common pitfalls to avoid as well as how other marketers have successfully launched, and scaled, their programs.
How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns
As marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.