In March 2015 Jess and I sat in my kitchen and wrote the business plan for what would become Amicus Digital. We wrote our mission statement, selected the values that would guide us and chose a name that represented what we wanted to be.
Amicus – Friend – a technology and marketing consultancy built on the fundamental truth that people are the heart of everything we do.
From day one we have sought to operate in service of living, breathing humans regardless of whether that person has chosen to work for us, has enlisted our support for a project, or is a consumer engaging in a brand experience with one of our customers. Being a friend to the people we work with has been the cornerstone of our culture.
So today is bittersweet as we say goodbye to the Amicus brand. Amicus has served us well and provided a point of difference in a highly technical and typically impersonal industry.
But we are excited to adopt the Merkle brand two years after being acquired. We chose Merkle to sell to because we share similar beliefs – Merkle’s mission is to provide “Strategic, data-driven, tech-enabled, PEOPLE-based customer experiences.”
They are also a global powerhouse and an excellent business that gives us the platform to continue to deliver amazing outcomes to our customers in a way that sets us apart from our competition and is consistent with our values. So while our name may be changing, our DNA remains intact.
Today we become Merkle Australia and I couldn’t be more excited about what the future holds for us and the people we work with.