Blog - CDP

You can hardly go a day in the marketing technology space without having several conversations (maybe more questions than conversations) about Customer Data Platforms (CDPs). I have worked with several different CDPs on several different retail client scenarios.

In this post, I will outline the importance of having resource(s) devoted to the efficiency and effectiveness of your CDP implementation. I’m not talking about resources who have a day job and are trying to squeeze this in on the side. I am talking about creating focus to drive the outcomes you want.

An initial key question for many enterprise-level brands is whether to build a CDP from scratch, or whether to buy off the shelf to start with. Building a CDP yourself allows the creation of a bespoke platform, but this can be lengthy and expensive.