Blog - Customer & Experience Optimisation

A few weeks ago, a webinar held by the Vice President of APAC Validity Tunc Bolluk called 'The Next Big Thing' explored the key developments that affected businesses and industry last year. Our own Lucy Acheson was joined by Email Marketing and Communications Specialist at MindValley Monique Schuldt, Head of Analytics at Power Retail David Fear, and VP of Customer Engagement (INTL) at Validity Guy Hanson.

Remote working has quickly become our new normal, and whether it’s what you want to hear or not, it’s here to stay.

March 16, 2020 was a day that I will never forget. This was the date I received an email from Equinox Fitness communicating that all locations would be closed for the foreseeable future.

The Momentum Matrix should also be used to drive action going forward and we recommend that our clients create different implementation plans depending on a customer’s positioning on the framework.