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A few weeks ago, a webinar held by the Vice President of APAC Validity Tunc Bolluk called 'The Next Big Thing' explored the key developments that affected businesses and industry last year. Our own Lucy Acheson was joined by Email Marketing and Communications Specialist at MindValley Monique Schuldt, Head of Analytics at Power Retail David Fear, and VP of Customer Engagement (INTL) at Validity Guy Hanson.
Authored by:
Jason Kim | Published on: Feb 08, 2021
2021 is not so much a fresh start as it is a continuation of last year's disruption. The marketing key to success in 2021 will be to refine the marketing strategy you swiftly developed last year. Here are the five trends that every marketer should know (or be reminded of) as we begin this new year:
Authored by:
Phil Irvine | Published on: Sep 28, 2020
March 16, 2020 was a day that I will never forget. This was the date I received an email from Equinox Fitness communicating that all locations would be closed for the foreseeable future.
Authored by:
Kris Karaikudi | Published on: Sep 24, 2020
Our online purchase behavior has changed dramatically in the last decade, and with COVID-19, it has become ubiquitous. A Pew Research Center survey from early April finds that roughly half of US adults (53%) say the Internet has been “essential”.
Authored by:
Matt Austin | Published on: Feb 20, 2020
dentity is the foundation for personalization and is the core differentiator you'll need to deliver the total customer experience. Without knowing who your customers are at every interaction, it becomes virtually impossible to treat them as individuals with unique interests and preferences.
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