Data Science

Latest Posts

Identity Is the Foundation of All Marketing

Published on: May 27, 2021

Topic: Data Science | Marketing Technology

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Finding the Nuggets of Customer Insights Through Visual Exploration

Authored by: Kris Karaikudi |
Published on: Sep 24, 2020

Our online purchase behavior has changed dramatically in the last decade, and with COVID-19, it has become ubiquitous. A Pew Research Center survey from early April finds that roughly half of US adults (53%) say the Internet has been “essential”.

Topic: Customer Strategy | Analytics | Data Science | Identity & Data Management

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Data-Driven Customer Experiences in the Post COVID-19 Era

Authored by: Sayantika Sikdar, Dhairya Gabhawala |
Published on: Aug 13, 2020

As we are continuing to face this global pandemic, each brand is preparing to adapt, overcome, and survive the current economic crisis.

Topic: Customer Strategy | Data Science

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Getting Your KPI Ducks in a Row

Authored by: Alex Wong |
Published on: Aug 04, 2020

You’ll often hear that Marketing and Sales teams need to work more closely together to reach a common business goal. But what if the Marketing teams themselves aren’t aligned within each division or segment?

Topic: Analytics | Data Science | Identity & Data Management

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