Topic:
Data Science
|
Marketing Technology
Latest Posts
Finding the Nuggets of Customer Insights Through Visual Exploration
Our online purchase behavior has changed dramatically in the last decade, and with COVID-19, it has become ubiquitous. A Pew Research Center survey from early April finds that roughly half of US adults (53%) say the Internet has been “essential”.
Data-Driven Customer Experiences in the Post COVID-19 Era
As we are continuing to face this global pandemic, each brand is preparing to adapt, overcome, and survive the current economic crisis.
Topic:
Customer Strategy
|
Data Science
Getting Your KPI Ducks in a Row
You’ll often hear that Marketing and Sales teams need to work more closely together to reach a common business goal. But what if the Marketing teams themselves aren’t aligned within each division or segment?
