Financial Services customers are shifting rapidly to digital services and experiences — reducing the value of a physical location as the key differentiator for financial institutions. What’s more, customer expectations are as high as they’ve ever been. They expect seamless, highly personalised experiences from the brands with which they have chosen to interact.
Marketers are at the centre of this digital transformation, with the opportunity to be the change agent for their organisations. The winners are operating at the next level — moving beyond ‘campaigns’ to ‘always on’ experiences. They know exactly who are their best customers and meet their specific needs in a controlled and measured way. Only with a modern customer strategy – one driven by industry best practices and supported by a full suite of data, tools, and tech – can financial services organisations fight off competition and deliver to consumers on a truly individual level.
As a financial services marketer, you are already an expert in delivering highly targeted, direct marketing, from the industry’s decades of mass consumer data analysis and program execution. You may already have ownership of the entire customer experience from media, to the experiences delivered, to the engagement provided once a relationship is developed. This changes the role of marketing within your organisation — from a ‘cost centre’ supporting LOB objectives to a ‘revenue centre’ responsible for the long-term health and value of each customer starting with the first touch.
We help you make the shift to the next era of financial services. We have a long history of partnering with leading financial brands to develop and deliver people-based customer experience programs — an ability to execute, learn and adjust quickly to tailor around individual life moments. We are differentiated first by our team, with client leadership, strategy, analytic, and technology resources, hand-picked based on our experience and innovation in the industry. Our solutions are grounded in a deep understanding of the complexities related to progress and the safe execution of direct marketing at scale in a highly regulated industry.
Your challenges aren’t merely theoretical to us. We’ve got decades of experience in each area of the industry, and we’re ready to work closely with you to understand your customers and your specific circumstances to craft solutions that will help you compete.