The Hi-Tech market has become an increasingly crowded environment in which legacy brands must fight for market share with start-ups. Technology buyers are savvier than ever before, so technology marketers are under increased pressure to differentiate their offerings early in a buyer’s journey. Add in B2B buying cycles, with multiple stakeholders and a complex, nonlinear journey to purchase, and the stakes get even higher.
So, personalisation is key — you need to make your marketing more relevant and more valuable to win business. Technology marketers’ audiences want seamless experiences with brands, not unlike those they have with pure B2C companies.
We have the data, analytical, technology, media, and experiential capabilities to make true people-based marketing for technology a reality. Our technology client roster spans legacy to disruptor companies for 30+ years. We understand the changing behaviours of technology buyers, the nuances involved in a B2C versus a B2B buying journey, and how to activate our data capabilities against your goals.