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Phil Irvine

Director, Customer Strategy US

Phil is a Director on Merkle’s Customer Strategy team with a focus on helping organizations customer centric with marketing strategy and operations. Phil has over 10 years of experience on the client and agency side managing direct to consumer marketing programs in the healthcare, entertainment, fitness,  and travel industries where he has been tasked with driving customer growth and lifetime value.

Phil has also been featured as a keynote speaker at a variety of consumer marketing events including Movable Ink’s Think Summit, Custora’s Carma, and Litmus Live.