As the Managing Director for Merkle B2B Media in ANZ, Sam has more than 11 years working exclusively in B2B from both publisher and agency side in APAC and EMEA.
Sam has extensive experience in uncovering market and audience insights and aligning these to a client’s business objectives and an activation strategy. With B2B Tech as her sweet spot, Sam has been the global lead and local exec sponsor across a variety of brands from disrupters and ‘back then’ start-ups such as Box and Slack through to established leaders in market such as Cisco, NetApp and Adobe.
She loves collaborating on business challenges and finds satisfaction in architecting new programs that involve a transparent performance feedback loop that extends beyond the standard media metric.
Personally, Sam loves pickling anything from fennel to zucchini, getting out to watch sunrise and enjoying the occasional afternoon beer on the beach.
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