Navigating the turbulence of 2020 has been a challenge for even the most agile of organisations. Why have some businesses thrived in the face of a global pandemic, an economic downturn, and social unrest while others struggle to meet their customers' changing needs?
After a tumultuous year that has permanently changed consumer behaviours, customer experience transformation is top of mind for all of us. Are you equipped for the digital transformation needed to enable this journey?
The events of 2020 have accelerated a change in consumer behaviour and their needs within the digital landscape by at least five years. The question is - Were you ready to give your customers the experiences they needed, whenever and wherever they needed you?
We’re proud to say Merkle is named a Leader in The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021. The report guides marketing professionals through the most significant vendors in the space and details how each measure up.
2021 is not so much a fresh start as it is a continuation of last year's disruption. The marketing key to success in 2021 will be to refine the marketing strategy you swiftly developed last year. Here are the five trends that every marketer should know (or be reminded of) as we begin this new year: