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Topic:
Data Science
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Marketing Technology
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Stop Trying to Find a Unicorn Employee and Build a Unicorn Team
In a recent thought paper on the need for data and analytics to unite to deliver a customer-centric and omnichannel set of experiences, the topic' unicorn analyst' was addressed.
Topic:
Marketing Technology
'The Next Big Thing' Webinar Explored Customer Engagement Amid COVID-19
A few weeks ago, a webinar held by the Vice President of APAC Validity Tunc Bolluk called 'The Next Big Thing' explored the key developments that affected businesses and industry last year. Our own Lucy Acheson was joined by Email Marketing and Communications Specialist at MindValley Monique Schuldt, Head of Analytics at Power Retail David Fear, and VP of Customer Engagement (INTL) at Validity Guy Hanson.
The 8-Step Approach to Cloud Strategy
What is cloud? In MarTech, it can mean many things to many people. An issue in our industry is that often times the word “cloud” is synonymous with “inexpensive” and “easy” to marketers and IT professionals who don't fully understand.
Topic:
Cloud Services
Case Study : UTS increases leads and engagement with cross-channel journeys
University partners with Merkle Australia to transform marketing and boost enrolment
Case Study : Seafolly Customer Loyalty Program
With customers’ impression of Seafolly as a swimwear-only brand, there was a need to establish a Loyalty Program to reduce the seasonality of purchasing behaviour and improve customer experience. The program was named ‘The Beach Club’.
