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Blog

Latest Posts

From Amicus Digital to Merkle Australia

In March 2015 Jess and I sat in my kitchen and wrote the business plan for what would become Amicus Digital. We wrote our mission statement, selected the values that would guide us and chose a name that represented what we wanted to be.

Thinking About a CDP: The Importance of an Implementation Partner

In this post, I will outline the importance of having resource(s) devoted to the efficiency and effectiveness of your CDP implementation. I’m not talking about resources who have a day job and are trying to squeeze this in on the side. I am talking about creating focus to drive the outcomes you want.
Topic: CDP