Latest Posts
The 8-Step Approach to Cloud Strategy
What is cloud? In MarTech, it can mean many things to many people. An issue in our industry is that often times the word “cloud” is synonymous with “inexpensive” and “easy” to marketers and IT professionals who don't fully understand.
Topic:
Cloud Services
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Case Study : UTS increases leads and engagement with cross-channel journeys
[text_center]University partners with Merkle Australia to transform marketing and boost enrolment[/text_center] BUSINESS CHALLENGE
Case Study : Seafolly Customer Loyalty Program
[text_center]Seafolly is a swim and beachwear company founded on heritage, quality, and style.
5 Marketing Trends to Win Business in 2021
2021 is not so much a fresh start as it is a continuation of last year's disruption. The marketing key to success in 2021 will be to refine the marketing strategy you swiftly developed last year. Here are the five trends that every marketer should know (or be reminded of) as we begin this new year:
Topic:
Customer Strategy
January 2021 Salesforce Marketing Cloud Release Notes
New year, new round of updates. Here is a quick summary of the Salesforce Marketing Cloud updates. Email & Journeys Datorama Reports for Marketing Cloud
Topic:
About Us
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Salesforce
