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2020 October Salesforce Marketing Cloud Release Notes
The final Salesforce Marketing Cloud release of 2020 is here, and they have jampacked each studio with new enhancements.
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Marketing Technology
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From Amicus Digital to Merkle Australia
In March 2015 Jess and I sat in my kitchen and wrote the business plan for what would become Amicus Digital. We wrote our mission statement, selected the values that would guide us and chose a name that represented what we wanted to be.
9 Tips for Running Remote Workshops
Remote working has quickly become our new normal, and whether it’s what you want to hear or not, it’s here to stay.
Thinking about a CDP: Why you also need to think about Data Management
You can hardly go a day in the marketing technology space without having several conversations (maybe more questions than conversations) about Customer Data Platforms (CDPs). I have worked with several different CDPs on several different retail client scenarios.
Thinking About a CDP: The Importance of an Implementation Partner
In this post, I will outline the importance of having resource(s) devoted to the efficiency and effectiveness of your CDP implementation. I’m not talking about resources who have a day job and are trying to squeeze this in on the side. I am talking about creating focus to drive the outcomes you want.
Gyms are Opening, But How Can Fitness Brands Evolve to Stay Engaged with Consumers to Fuel Long-Term Growth?
March 16, 2020 was a day that I will never forget. This was the date I received an email from Equinox Fitness communicating that all locations would be closed for the foreseeable future.
Finding the Nuggets of Customer Insights Through Visual Exploration
Our online purchase behavior has changed dramatically in the last decade, and with COVID-19, it has become ubiquitous. A Pew Research Center survey from early April finds that roughly half of US adults (53%) say the Internet has been “essential”.
