Latest Posts
Prioritising People: a simple framework to reduce the confusion around technology skills and put your people first
A huge challenge as a leader in the technology industry is being able to communicate through the complexity in a way that helps the people in your team not only understand what you expect of them, but also what they can do to improve, what goals they might want to consider aiming for in the future, and what t
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It is but natural that in any commercial transaction, every party strives to maximise own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?
How to Build a Successful Marketing Technology Roadmap
Technology is an ever-changing landscape that shows no signs of slowing down — especially when it comes to customer experience and marketing. It can be hard to update your current solutions and balance your organisation’s goals with the legacy platforms (even those only three years old) that exist today.
Topic:
Marketing Technology
Loyalty Experience Management
The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle1 shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).
Creating Impactful Post-purchase Experiences
Customer acquisition strategies can be costly, and it will always be cheaper and easier to convert an existing customer than to convert a brand-new customer. With this in mind, it is becoming clear that brands should prioritise customer retention as they grapple with ever-changing consumer trends.
Roadmap for Implementing an Intelligent Data Lake
An intelligent data lake is a central, structured, and integrated database. It’s where you can obtain information through analyses and then make informed decisions. For marketers, the data lake solves the challenge of providing the total customer experience, by answering several questions:
Where to Focus Your Efforts for Customer Experience Transformation
While the digital transformation race is still on and the pressure to change your organisation remains daunting, “think like the customer, understand what they want, how they want it and when they want it…” is the fundamental point. A business is still a business and the business still need to sell products.
2021 Imperatives for the Health Marketer
Each year, Merkle refines and distills of our learning, vision, and experience with clients from numerous industries. Since 2012, our Imperatives Series has served as a guide for creating competitive differentiation through marketing strategies that revolve around the customer.
