Improve BIG4’s digital customer experience
BIG4 needed to improve the capability and experience of their digital platforms to grow and compete with online travel aggregators who’d gained a market share of bookings to sites and cabins at BIG4 holiday parks. Merkle needed to help the BIG4 regain their market-leading position in this industry by creating a better online customer experience.
We simplified how you book an Australian holiday
By creating an entirely new online experience for BIG4 customers, Merkle made it easy for people to discover their next getaway location quickly and add extras like the BIG4 Perks+ membership and loyalty program efficiently. We included smart defaults so customers would always see the best price without needing to hunt around. Giving them more time to pack their fishing gear and round up the kids.