Delivering valuable customer experiences through total search
Looking beyond the differences between PPC and SEO with Total Search delivers more valuable customer experiences
In today’s digital marketplace brands are constantly having to respond to rapidly changing customer demands and accelerating technology advancements. In the world of paid and organic search the two disciplines are often siloed, making it difficult to obtain a joined-up view of the customer and provide a joined-up search experience. This can be addressed by investing in the technological and operational solutions required to deliver Total Search – a data-led approach that aligns PPC and SEO activities to attain shared brand goals and fuel a wider customer experience rather than an unwanted cost at the point of conversion.
In this paper you will discover how Total Search:
Helps brands deliver the total customer experience