The total customer experience is ultimately shaped by the factual and emotional presentation of the products, the consistent digital representation of the brand and its values, the entire buying experience and last but not least, the after-sales customer service experience.
In March 2015 Jess and I sat in my kitchen and wrote the business plan for what would become Amicus Digital. We wrote our mission statement, selected the values that would guide us and chose a name that represented what we wanted to be.
Marketers have been racing toward customer data platforms (CDPs) to solve their data management and customer experience challenges. But as with any tool or platform, simply adopting a CDP will not magically solve challenges and demonstrate ROI.
You can hardly go a day in the marketing technology space without having several conversations (maybe more questions than conversations) about Customer Data Platforms (CDPs). I have worked with several different CDPs on several different retail client scenarios.