2021 is not so much a fresh start as it is a continuation of last year's disruption. The marketing key to success in 2021 will be to refine the marketing strategy you swiftly developed last year. Here are the five trends that every marketer should know (or be reminded of) as we begin this new year:
The role of technology in marketing has been growing and evolving for many years. Developments in data architecture, channel integration and creative automation have changed the game for customer communications.
Disconnected data, gaps in 360-customer view, and lack of access to data can cause a loss in revenue and an inability to drive relevant experiences for customers which is why, now, more than ever, moving your solution to the Cloud is essential to delivering exceptional customer experiences.