Effective data management is vital to fueling the total customer experience. However, it’s easy to get caught up in the problems of managing your data today and overlook the need to focus on what’s ahead.
What is cloud? In MarTech, it can mean many things to many people. An issue in our industry is that often times the word “cloud” is synonymous with “inexpensive” and “easy” to marketers and IT professionals who don't fully understand.
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