The role of technology in marketing has been growing and evolving for many years. Developments in data architecture, channel integration and creative automation have changed the game for customer communications.
Disconnected data, gaps in 360-customer view, and lack of access to data can cause a loss in revenue and an inability to drive relevant experiences for customers which is why, now, more than ever, moving your solution to the Cloud is essential to delivering exceptional customer experiences.
The total customer experience is ultimately shaped by the factual and emotional presentation of the products, the consistent digital representation of the brand and its values, the entire buying experience and last but not least, the after-sales customer service experience.
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