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Customer Engagement Report 2021

  A new year, a new world, a new approach to data is required
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Data and analytics must unite to deliver a truly customer-centric and omnichannel set of experiences

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Thinking About a CDP: The Importance of an Implementation Partner

In this post, I will outline the importance of having resource(s) devoted to the efficiency and effectiveness of your CDP implementation. I’m not talking about resources who have a day job and are trying to squeeze this in on the side. I am talking about creating focus to drive the outcomes you want.
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Evolving from campaigns to customer journeys

Consistent customer experiences deliver loyalty and value. In this paper, we unpack the benefits of moving to a customer-centric journey orchestration framework when compared to traditional channel-led campaigns, and highlight the key capabilities and their enablers required to achieve this.
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Driving performance from dashboards

By developing the capabilities and enablers required to deliver performance dashboards, businesses can deliver significant incremental performance gains throughout the organisation, while at the same time setting out a stall for stability in future growth.