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Where to Focus Your Efforts for Customer Experience Transformation

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2021 Imperatives for the Health Marketer

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Merkle’s Evolution, From Direct to Digital

When Merkle launched as a direct and database marketing agency 30 years ago, it had no idea how relevant these skill sets would be to digital marketing in the future.
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Putting Identity at The Center of Your Customer Strategy

dentity is the foundation for personalization and is the core differentiator you'll need to deliver the total customer experience. Without knowing who your customers are at every interaction, it becomes virtually impossible to treat them as individuals with unique interests and preferences.
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I am not a resource

We have adhered to a rule in our team at Merkle for some time where we do not refer to each other as a ‘resource’. If we do – it is a dollar in the jar.