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Data & Analytics

Use your data to make wise decisions

2,500
Data Scientists
55,000 +
Models Maintained Annually
59.8 B
Reports and Dashboards Delivered Annually

Modern marketers are faced with an increasingly complex proliferation of customer generated data. The sheer volume and breadth of data that marketers need to work with can be a daunting task. However when harnessed effectively this data can enable customer engagement and growth by driving moments that matter.

Successful customer experience strategy is built on reliable insights derived by distilling enterprise-wide customer data. Merkle has decades of experience organising data and identifying actionable insight for organisations. Our data science expertise helps you organise, uncover and leverage your data asset and our solutions ensure data plays a key role in guiding your decisions and differentiating your customer experiences.