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Data Visualisation

Embrace the power of story-showing

Data visualisation is essential to delivering effective data and analytics insights. It combines art and analysis to bring trends, correlations, outliers, and KPI performance to life for analysts and executives alike. Analytics and reporting without data visualisation can create unnecessary friction to identify key insights and communicate those insights efficiently to others. Alternately, effective data visualisation can inspire, persuade, influence, and affect change.

Merkle’s data visualisation team has extensive visual analytics and marketing measurement experience. We specialise in bringing insights to life and creating environments that enable data stories to emerge. The data visualisation team specialises in dashboard design, data preparation, data storytelling, and measurement strategy. From visualising creative performance to analysing customer journeys, we ensure the insights we generate drive value for our clients.