Digital Messaging Platforms
Deliver the right message at the right time using the right channel
[counter_item descr="year of experience in digital messaging"]14
[counter_item descr="customer strategy and success expertise across 7 key industries"]7
Today’s customers demand personalised experiences at each brand interaction. Customers will take their business to the brand that delivers the most seamless and relevant buying experience. So, how do marketers shift from a one-to-many to a one-to-one approach? It requires a new customer strategy that marries multi-channel engagement with relevant content and messaging. It challenges the data and tech platforms; the processes and people that marketers have in place to execute on those journeys.
We leverage our partnerships and expertise with leading cloud platforms and partner with brands to develop and activate their customer strategy across digital channels to drive business outcomes. Our heritage is rooted in data, analytics, and technology, with tailored industry expertise in developing integrated digital messaging solutions that deliver the experiences consumers demand.
- Assessment of your infrastructure to ensure you are getting most out of your technology and service investments
- Provide prioritised solution recommendations for current set-up and a project roadmap to enable CRM and email strategy
- Consulting on sender reputation optimisation and inbox placement using best-in-class tools
Once a solution has been developed, we implement the cloud platform(s) within key phases: discovery, design, development, testing, and launch. These phases include IP warming, campaign strategy, prioritisation, build, testing and roll-out. With a new or existing solution, we emphasise the onboarding component of an initial engagement. This includes deep dives into goals, technical architecture, and the development of new process and workflows before an ongoing engagement begins.
Complete integration of email and marketing automation platforms within your marketing technology stack. Our experienced team have the skills to expand the functionality of marketing automation platforms, through custom applications and development, to tailor the solution to your specific needs as well as integrating with existing systems.
- Full suite of CRM and CXM services including strategy, technology, creative, channel execution (development and deployment), email deliverability, and analytics
- Customised training on platform features most relevant
- Deliverability monitoring and issue resolution
- Flawless ongoing execution at scale (Also see: Performance Email Marketing)