Merkle is a Certified Partner for both the Google Cloud Platform and the Google Marketing Platform, allowing us to support your brand across all facets of the marketing technology and media ecosystem and transform your data into valuable insights.
Working with Google Cloud Platform (GCP) we are able to help organisations realise value faster from their data through prediction and analysis, rapid pace to market with new apps and experiences, and the consolidation and enrichment of large and disparate sets of offline and online data from your marketing campaigns. The results are a comprehensive flexible dataset and technology environment created in a matter of days (what once took months).
Your audiences are then developed and orchestrated from this environment and activated in search, display, and video campaigns using DV360 and SA360 in the Google Marketing Platform (GMP) as well as integrations with all industry-leading platforms. Then, we can help you measure your campaign performance using the Analytics360 solution in GMP. It all works together.
Our key solution pillars with Google Cloud Platform are:
- Cloud migration strategy
- Roadmap planning
- Architecture & design
- Global implementation
- Data management & activation
- Data warehouse migration & database modernisation
- Marketing intelligence, AI and data science