Loyalty Solutions

Years of experience in motivating consumer behaviour

Countries in which promotions and loyalty campaigns managed

Create Moments of Value that Drive People Closer to your Brand

A loyal consumer is a brand’s greatest asset. Loyalty must be earned, first through a great product or service, and then through emotional bonding and personalised experiences.

We have aligned our solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched experiences for the consumer while driving economic value for the brand.

Our solutions result in lower cost of acquisition, foster more active members, and increase advocacy and sustained sales velocity. We call this Human Loyalty®

Loyalty is created over time by consistently meeting expectations and providing positive experiences between a consumer and a brand. Merkle’s comprehensive solution, Human Loyalty® is built on our native technology and founded upon decades of business strategy. We help brands around the globe to build lasting relationships with their consumers through flexible technology, layers of engagement, and key insights. Let us customise a loyalty program for your business or show you our SaaS platform, LoyaltyPlus™.

Custom enterprise programs
Digital rebates
Surprise & delight
Advocacy programs
Traditional points-based programs
B2B and B2E loyalty
Global SaaS platform
Unique code generation

Our team can help develop and manage your loyalty program through our range of professional services including strategic consulting, analytics, UX, and creative. Our experienced consultants combine consumer engagement expertise with Merkle’s strategic methodologies to drive improved consumer engagement. Our heritage in analytics and insight creation leverages data science and analytics to assess program performance and recommend improvements. Our goal is to create digital moments that drive deeper engagement and brand affinity.