With a wealth of channels, marketing tools, and data to manage, it can be difficult for brands to get a handle on the impact of each touchpoint along the customer journey. Companies need to understand the effectiveness of their digital and traditional media, and how to optimise return on their marketing investments.
Those that succeed, break down marketing silos and integrate insights across channels and audience segments. They go beyond just reporting on campaigns to unlock actionable insights to drive media and website optimisation. This is the kind of data intelligence that Merkle enables for our clients.
Acting as an extension of your teams, we bring data strategists, business analysts, data scientists and marketing technologists to design measurement frameworks and test/learn strategies to meet your business objectives. We integrate disparate media, behavioural, and performance data across platforms to present a unified view of what’s working across all channels and audience segments. And, as your business needs evolve, we will partner with you to adapt your analytics roadmap to incorporate advanced approaches such as media mix modeling, multi-touch attribution, and predictive analytics to deliver actionable insights that power your media decisions and inform strategies that drive customer conversion, engagement, and loyalty.
MORE ABOUT THIS SERVICEDigital Experience
Gain deep insights into your customers’ web and mobile interactions to drive engagement, optimise digital experiences, and foster brand loyalty.
Use data to understand the true performance of digital media against business goals, and then optimise your company’s outbound campaigns across text, email, search, display, and social channels.
Understand every detail around the e-commerce and in-store experiences you provide to customers to drive more integrated experiences and more conversions.
Learn your customers’ true perceptions of your brand, products, and the marketplace by designing and executing surveys, and using the results to drive better experiences.