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Performance Email Marketing

Maximise the return from your email marketing program

$ 1.7 B
Managed spend in digital media globally
9,000 +
CRM and Digital Messaging Experts on staff
128 B+
Personalised emails delivered for our clients
30
years CRM expertise
5
number of continents we work on

Improve Email Marketing with Performance Email

Email is a highly valuable channel to communicate with customers at scale and it remains the highest performing channel for ROI, often at the heart of an organisation’s CRM program. Used well it delivers highly personalised experiences that engage customers and drive engagement and response. However email continues to be under-utilised by many organisations. Batch-and-blast campaigns continue to be commonplace in many email programs, driven by the organisation’s objectives rather than the customer’s actions. Similarly, subscriber preferences are infrequently considered and knowledge of the customer not utilised to the fullest potential to drive meaningful personalisation.

The challenge is to deliver a truly effective email program requires you to integrate technology, centralise data, keep pace with evolving compliance, and deliverability concerns.  Satisfying the basic requirements of the channel can be all consuming, preventing the marketer from spending enough time thinking about the needs of their customer.

To help brands maximise the potential of their email marketing program, we leverage our deep understanding of CRM, data, creative and marketing technology. We help you to increase levels of campaign and content automation, simplify and increase the efficiency of manual processes and utilise your resourses and budget more effectively.

We can reduce operating costs and increase capacity. We are the experts in improving email marketing performance at a tactical and program level.

 

Our Team Advantage

  • Over 800 people focused on email marketing services across all disciplines
  • Skills and certifications to implement and execute on the leading marketing automation platforms
  • Large off-shore campaign execution capability able to support platforms including Salesforce, Adobe, Oracle, Marketo, Eloqua, Pardot, eMarsys, Acoustic, Braze and many others
  • Our partnership with Validity and an in-house deliverability team supports and monitors inbox placement using best-in-class tools
Alliances