Improve Email Marketing with Performance Email
Email is a highly valuable channel to communicate with customers at scale and it remains the highest performing channel for ROI, often at the heart of an organisation’s CRM program. Used well it delivers highly personalised experiences that engage customers and drive engagement and response. However email continues to be under-utilised by many organisations. Batch-and-blast campaigns continue to be commonplace in many email programs, driven by the organisation’s objectives rather than the customer’s actions. Similarly, subscriber preferences are infrequently considered and knowledge of the customer not utilised to the fullest potential to drive meaningful personalisation.
The challenge is to deliver a truly effective email program requires you to integrate technology, centralise data, keep pace with evolving compliance, and deliverability concerns. Satisfying the basic requirements of the channel can be all consuming, preventing the marketer from spending enough time thinking about the needs of their customer.
To help brands maximise the potential of their email marketing program, we leverage our deep understanding of CRM, data, creative and marketing technology. We help you to increase levels of campaign and content automation, simplify and increase the efficiency of manual processes and utilise your resourses and budget more effectively.
We can reduce operating costs and increase capacity. We are the experts in improving email marketing performance at a tactical and program level.
- Technology configuration assessment against current and future email/CRM (eCRM) programs
- Automation across campaign, journeys, content, and insight
- Simplified campaign production, testing and execution
- Consultation on emerging technologies that support the evolution of eCRM programs
- People enablement and training to support client team in realising their eCRM goals
- Email best practice and performance audits
- Email journey planning and development
- Design and HTML development of performance email templates that render correctly across all platforms
- Email HTML optimisation for mobile first approach with device and deliverability compatibility built in
- Development of a modular template-based approach for email to allow increase speed, accuracy and control in the production process
- End to end email campaign management and execution as a retained service
- Overflow capacity to take the strain during peaks in your business activity or to accelerate the roll out of new campaigns and journeys
- Platform and user support as a managed service