Whether it’s direct marketing, call center optimisation, or loyalty programs, most enterprises run relatively effective marketing machines. But many CXOs and CMOs see an opportunity to go further — wanting the next level of incremental results, the kind that drives higher cross sell, reduces churn, and increases lifetime value. That means recommending the next best action (NBA/NBX) for your customers to take in every experience they have with your company. Real-time Interaction Management platforms are the key to achieving the true one-to-one personalization necessary to do that.
Merkle helps you maximise the investments you’ve already made in segmentation, predictive modeling, and offer personalisation by identifying what existing data drives performance leveraging logic and real time contextual data to fuel omni-channel performance by tying it all together.
We’ll set up audience logic frameworks, cross-channel orchestration, and personalisation rules to fuel your consumer-centric messaging to help you determine where in the funnel your customers are, predict or influence where they go next, and optimize their experiences to improve sales, retention, and relationships.
MORE ABOUT THIS SERVICEDecisioning Strategy
We work with you to evaluate your current decisioning environment and challenges, analyse customer data to identify opportunities for influencing customer behaviour, and develop a comprehensive strategy and roadmap to implement Real-time Interaction Management strategies and technology into your digital and traditional channels. We bring the strength of over 125 decisioning experts in strategy, insights, and implementation.
We understand the decisioning technology marketplace and the benefits, opportunities, costs, and challenges each technology solution brings across all vendors. We work with you to set your priorities and match the best solution to your needs, whether that is off the shelf, custom-built, or a combination of approaches and tools. Our teams of analysts and technologists can deploy, operate, and maintain your decisioning solution and ensure it evolves as your business needs change.