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Who We Are

Truth in data. Proof in performance.

Merkle uses data and technology to enable organisations to transform their end-to-end customer experience. We specialise in the creation and delivery of personalised and relevant customer experiences that provide competitive differentiation and drive performance across all platforms and devices. We call this ‘people-based customer experiences’ and, with over 30 years’ experience, we are proud to be recognised as a global leader.

We are experts in data and in customer experience technology platforms. Our strategic partnerships with Salesforce.com, Adobe and Google allow us to design, implement and manage the best customer experience solutions for our clients. But what truly sets us apart is our customer-focused approach. We are continually recognised for our commitment to making our customers successful and for being easy to work with.

Our role is to be a partner to our customers, bringing our expertise to your team, helping you realise your vision for the total customer experience.

But that’s what we do.

We help brands transform their siloed interactions into people-based customer experiences that differentiate from their competitors. We create, target, and measure the highly personalised and relevant experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value.

Our heritage in CRM, data, technology and analytics is the foundation on which our people-based customer experience strategies, and understanding of consumer insights, is built.

Based in Columbia, Maryland, with more than 50 locations and more than 9,600 employees worldwide, we have Australian offices in Sydney and Melbourne.

Fast Facts

  • 400+
    World-class clients
  • 9000+
    Employees globally
  • 56+
    Locations worldwide
  • $1.5B
    Managed in global media
  • 150+
    Managed marketing databases
  • 3.7B
    First-party customer records managed
  • 250
    Petabytes of data traffic through our network
  • 10B
    Personalized emails delivered annually
  • 20M+
    Mobile messages delivered annually
  • 150K
    Campaigns annually
  • 10K
    Analytic models annually
  • 850
    Employees in digital media
  • 1,550
  • 850
    Data scientists/analysts
  • 400
    User experience experts
  • 300
    Creative specialists
  • 150
    Customer strategists
  • 600
    Client management professionals


Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.


Brands we have supported

Our Strategic Partners