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Who We Are

Truth in data. Proof in performance.

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices.

For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC including one in Sydney and in Melbourne. Merkle is a Dentsu company. 

Fast Facts

400+
World-class clients
12000+
Employees globally
56+
Locations worldwide
$1.5B
Managed in global media
150+
Managed marketing databases
3.7B
First-party customer records managed
250
Petabytes of data traffic through our network
10B
Personalized emails delivered annually
20M+
Mobile messages delivered annually
150K
Campaigns annually
10K
Analytic models annually
850
Employees in digital media
1,550
Technologists
850
Data scientists/analysts
400
User experience experts
300
Creative specialists
150
Customer strategists
600
Client management professionals

 

Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.

 

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