Hi. We’re Merkle B2B.

An agency purpose-built to help companies succeed in today’s dynamic B2B environment

OUR APPROACH SAY HELLO TO US

ONE AGENCY. TWO STEPS AHEAD.

With over 1,000 talented individuals across the globe, we bring together the best B2B capabilities and competencies to architect modern-day customer experiences:

  • Creative and CX: bring brands to life through strategic, creative and brand expertise
  • Media: making brands real through full services media planning, strategy, activation and measurement
  • Insight: deep understanding of businesses and audiences through our research and insights capability 
  • Data and technology: We connect the dots through world-class data, technology and orchestration across data, tech, CRM and eCommerce
  • Marketing automation: we consult, build, and help grow your marketing automation ambitions
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WHY US?
AND WHY NOW?

B2B marketing is undergoing a fundamental transformation.

Today’s buyers and influencers expect a consumer-like experience. Personal, relevant, convenient, and more valuable than ever before — all delivered at the right time and on the platform and channel of their choice. Their expectations are non-negotiable and, for most businesses, impossible to meet.

52
%

The percentage of B2B marketers who say customer experience is a top challenge

B2B International
21
%

The percentage of B2B marketers who think they perform well on targeting accurately and consistently across technology platforms

Now more than ever, you need a strategic growth partner to help understand businesses' requirements, connect with customers, and grow your businesses with new solutions, new audiences, and new markets.

A BETTER CUSTOMER EXPERIENCE?
IT STARTS WITH BETTER EXPERIENCE

Merkle B2B is uniquely positioned to help marketers to not only survive but also to win. To redefine the relationship brands have with customers. To architect experiences that surprise and delight. That educate and entertain. That enrich and inspire.

And we deliver this expertise seamlessly, at scale, from local market activations to regional or global programs.

  • 1,000+ B2B experts
  • 47 locations
  • 1 mission: to be your indispensable growth partner
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The company we keep

Our heavy medals collection

Aka industry awards and accolades

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