Why us? And why now?
B2B marketing is undergoing a fundamental transformation.
Today’s buyers and influencers expect a consumer-like experience. Personal, relevant, convenient, and more valuable than ever before — all delivered at the right time and on the platform and channel of their choice. Their expectations are non-negotiable and, for most businesses, impossible to meet.
52% of B2B marketers say customer experience is a top challenge.
Only 21% of B2B marketers think they perform well on targeting accurately and consistently across technology platforms.
A better customer experience? It starts with better experience.
Merkle B2B is uniquely positioned to help marketers to not only survive but also to win. To redefine the relationship brands have with customers. To architect experiences that surprise and delight. That educate and entertain. That enrich and inspire.
And we deliver this expertise seamlessly, at scale, from local market activations to regional or global programs.
- 1,000+ B2B experts
- 47 locations
- 1 mission: to be your indispensable growth partner