Blog

With impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third-party cookies. ​Measurement will need to adapt to incorporate both probabilistic and deterministic approaches.

For the majority of brands, media acts as a key communication touchpoint for their customers. But, all too frequently, media channels are configured solely with the purpose of acquiring new customers, and they sit in isolation from wider comms strategies.

How can you build a strong program foundation with remarketing and tailor your messaging strategy with activity-based audiences?

Merkle’s eye is on customer experience transformation. Having been investing in our identity capability for 30 years, it continues to be a big focus for Merkle this year and in the future.

Gamification is one way to motivate donor engagement. We can help you create a solution that fits your organization and your donors and start recapturing lost revenue.

A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.

Women's Equality Day commemorates the passage of the 19th Amendment to the U.S. Constitution, granting the right to vote to women. The amendment was first introduced in 1878. In 1971, the U.S. Congress designated August 26 as Women's Equality Day. Employees around Merkle share more about what gender equality means to them.

While many of the same tactical Prime Day preparations we’ve talked about before still apply, there are several considerations unique to Prime Day 2020 that advertisers should keep in mind.