Latest Posts
Understanding the Enterprise Data Platform: Key Use Cases and Architecture
An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.
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Import Data to AEP Faster and Cleaner with Merkle’s Data Ingestion Accelerator (Vlog)
Adobe offers a series of prebuilt connectors to allow you to access data from multiple system, that enables you to get data quickly, and easily, from external systems into the Adobe Experience Platform.
What Will Adtech and Martech Look Like in the Future? (Vlog)
How will adtech and martech look different in the cookieless future?
Topic:
All Marketing Technology
How to Connect All Your Data (Vlog)
The first-party cookie provides the ability to link onsite digital activity to the identity graph. This association becomes the fundamental building block going forward to maximize first-party generated addressable opportunities.
Utilizing Merkle’s Identity Accelerator to Enhance Personalization Programs (Vlog)
Identity is the core enabler needed as part of the new solutions as it is the key to driving optimal experiences. Merkle’s Identity Accelerator powered by Merkury solves for that.
Start Your Holiday Media Planning Now
How do advertisers ensure the most successful creative combinations are shown at each impression to gear up for their holiday strategy?
Breaking B2B “Business As Usual”: 3 Content Best Practices to Use Now
What are the three B2B trends impacting content best practices and how you can move your buyer toward a purchase decision?
Topic:
B2B
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Customer Strategy
Third-Party Data Performance Made Easier with Snowflake
Partnerships such as the one between Snowflake and Merkle make acquiring and testing third-party data more efficient than ever.
Topic:
All Data Solutions
