Latest Posts
Connections 2022: What’s Next for Your Salesforce Stack?
Salesforce Connections 2022 – the first in-person CNX in three years – was one for the books. From listening to visionary speakers to learning about what’s next for digital experience and commerce from Trailblazers, we hope you walked away with inspiration to take to your team.
Setting the Analytics Stage for Tomorrow’s B2B Buyers
Building an analytics foundation that serves you today and tomorrow is important. Learn what matters most when your audience is B2B buyers.
Topic:
B2B
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All Analytics
How Inflation Resilience Data Can Shape Insurance Marketing
Inflation is impacting all of us - but not everyone is affected to the same degree. Learn how insurance companies can use Merkle's Inflation Resilience Dashboard to bring a localized approach to their audiences.
Promotional Content Hubs for Enhanced Customer Experiences
Some brands may not have the ability to invest in integrating a full loyalty program into their ecosystem, and they are left wondering if there are options that could help bridge that gap between simple transactions and a full-scale loyalty program. The answer is a custom content hub that emulates the same principals and mechanics of a loyalty program while not requiring the same levels of investment nor tech integration.
How to Plan for Amazon Prime Day and Similar Retail Events
Amazon Prime Day 2022 is coming. How should brands think about their e-retail media for Prime Day and events like it?
Simplifying Data Collection with Adobe Web SDK
Adobe Web SDK is designed to serve as a merged tag extension which can be deployed via Adobe Tags or as a standalone solution, in efforts to create a more unified experience on the website.
What Google Topics Means for Dynamic Creative Optimization (DCO)
Google's newest privacy-safe targeting tool is called Topics. Learn about how to use Topics with dynamic creative optimization (DCO) for personalized experiences.
Topic:
Performance Creative
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Google
Understanding Inflation’s Impact Across Generations
Inflation impacts consumers to varying degrees. How can Merkle's Inflation Resiliency Measure help you understand differences across locales, generations, and more?