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Latest Posts

Our Digital Marketing Takeaways from A Year of Podcasting

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

I Am Merkle, Vol. 16

I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employee and member of the Religion pillar, Ryan Katz.

Two Key Elements of a Gamified Experience

An engagement driver is the desired emotional connection that drives a customer to engage with your brand. While there are hundreds of emotional drivers, Merkle identified the six we think are best to change behavior, drive engagement, and increase loyalty.

The Evolution of Local Media Across the Funnel for Retailers

Traditional local media stalwarts, like TV, cable, radio, print, and out-of-home (OOH), continue to be drivers for retail sales across the country and a huge part of the delivery throughout a full funnel plan. The smartest approach to managing a client’s money is focusing on the entirety of the funnel, with a combination of online and offline, as the secret to successful retail advertising in 2022 and beyond.