Latest Posts
How to Run a Successful RFP: Do’s and Don'ts for Brands and Partners
There has been a surge in demand for consulting surrounding the vendor selection process, also known as a request for proposal (RFP). By leveraging successes and lessons learned from our many partner engagements, we have answers.
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Leveraging the Power of Strategic Partnerships in Media Planning
In today’s landscape of fragmented media consumption, strategic partnerships present exciting opportunities to introduce brands to consumers in new and unexpected ways. Over time, partnerships can achieve a variety of customized goals and initiatives unique to each brand’s needs and vision.
Four Digital Experience and Commerce Trends That Shaped 2021
In 2021, marketers were challenged to create experiences that put consumers in the driver’s seat, re-engage customers who stopped engaging during the pandemic, prioritize consumer privacy with data collection, and start marketing to a new generation of customers.
Topic:
Retail & Consumer Goods
Our Digital Marketing Takeaways from A Year of Podcasting
Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.
I Am Merkle, Vol. 16
I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employee and member of the Religion pillar, Ryan Katz.
Two Key Elements of a Gamified Experience
An engagement driver is the desired emotional connection that drives a customer to engage with your brand. While there are hundreds of emotional drivers, Merkle identified the six we think are best to change behavior, drive engagement, and increase loyalty.
Topic:
Customer Strategy
2021 in Review: Google’s Deliberate Path to Full Automation
This year, Google made a slew of announcements about changes in their products and platforms. Individually, they were not surprising or revolutionary to day-to-day campaign management, but all together they solidify a future where leveraging automation is no longer an edge, it’s a must-have to not fall behind.
The Evolution of Local Media Across the Funnel for Retailers
Traditional local media stalwarts, like TV, cable, radio, print, and out-of-home (OOH), continue to be drivers for retail sales across the country and a huge part of the delivery throughout a full funnel plan. The smartest approach to managing a client’s money is focusing on the entirety of the funnel, with a combination of online and offline, as the secret to successful retail advertising in 2022 and beyond.
