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Rewarding Consumers through Re-Emergence
A staple of any brand’s strategy to successfully engage in this new landscape should be to place a focus on its most valuable advocates: engaged and loyal customers.
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How Marketers can Enable Customer-Centric Experiences
It has become clear that consumers prefer brands that connect with them at an emotional level especially when communications move beyond simply selling consumers products. But how can you truly enable CX?
Topic:
Customer Strategy
Will Google’s Latest Shopping Actions Changes Help It Better Compete with Amazon?
What does Google's transition from its current paid Shopping Actions program to Buy on Google mean for advertisers?
Merkle Q2 2020 Digital Marketing Report Released
The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.
Dentsu Named a Leader in The Forrester Wave™: Adobe Implementation Services, Q2 2020
Merkle is proud to announce that Forrester has recently recognized Dentsu as a leader in the first-ever The Forrester Wave™: Adobe Implementation Services, Q2 2020.
COVID-19 Impact on the Medicare Annual Enrollment Period
As Medicare marketers, we know your audience. It is important that we use this time to become sensitive to the growing needs of seniors and their need to shop for insurance. Now, more than ever, it is important to have the right Medicare coverage.
A Simple Solution to Combat COVID-19 Impacts to Consumer Loyalty Programs
How can chance-to-win rewards solve both the decreased consumer engagement and point liability challenges due to COVID-19?
What the New Normal Means for Nonprofits
With events revenue and mid-and-major gifts drying up as a result, nonprofits are in the difficult position of eliminating staff roles and cutting marketing budgets, while delivering on their missions which are needed now more than ever.
