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Using Multivariate Regression to Forecast Retail Revenue
Multivariate regression reveals a clearer picture of the relationship between spend and revenue and, therefore, leads to improved ROAS.
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The Modern Tech Stack: Moving to Platform First, Not Platform Only
The focus on buying tools to accelerate the customer experience is driving a new wave in technology purchases.
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All Marketing Technology
Winning the SEM Holiday Season – Beyond the Basics
While this year's holiday shopping predictions seem positive, there are some headwinds that many retailers need to consider.
What are Anchor Keys and How Can Marketers Find them?
An early task of your strategy and process should be finding all of your keys and IDs and identifying which of the keys on which you can rely.
Topic:
All Marketing Technology
The Future of Cookieless Programmatic Media Buying is Here
In partnership with MediaMath’s SOURCE solution and Merkle’s Merkury ID, advertisers can now target audiences at a person-level without the use of cookies across premium publishers.
Instrumenting the AWS Cloud Migration Deployment
One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.
Are Retailers Meeting Advertisers Needs?
CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.
How Marketers Can Fully Leverage the Power of Video
What if marketers could leverage video’s engagement power through dynamic, individualization and delivered in real-time and at scale?
