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Blog

Latest Posts

I Am Merkle, Vol. 7

I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employee, Sanie Mikaelian.

Google’s Responsive Search Ads Update Points to More Automation

Last week, Google announced that Responsive Search Ads (RSAs) are now the default ad type within Google Ads for Search campaigns. While this update does not require any immediate action, it still sets an important tone for advertisers to pay attention to: a continued shift toward automation and machine learning.

3 Factors That Are Driving Instagram Ad Spending Growth

In the last few months of 2020 leading up to the holidays, people across the country craved connection with their friends and family more than ever. In the Q4 Digital Marketing Report, Merkle saw that advertisers rose to meet this challenge, shifting media spend across different platforms to best meet their audience. Instagram ad spending increased 30% Y/Y due to three main factors: more users, social commerce, and influencer marketing.