Marketers must adjust to the changing APP market. If done correctly, showing support to NPs/PAs at a difficult time can build long-lasting relationships.

Upper funnel Google ad formats like Discovery, Gmail, Local Campaign Ads, and Showcase ads can be quick and cost-effective ways for search advertisers to increase brand awareness.

But because all projects have unique differences, UX teams should tailor their research approach to fit the needs of each one. When determining an appropriate methodology, the True Intent Study shines because of its efficiency, effectiveness, and scalability.

Designed for a mobile-first generation, Snapchat offers advertisers a place to reach youthful audiences at tremendous scale. Learn five advantages of Snapchat that should be brought to your next media planning discussion.

I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. Learn more about Sarah Woo, eLearning Developer at Merkle.

Agile Marketing is a way of working that borrows its inspiration from Agile software development with a marketing lens. Let’s dive in with an introduction to the core Agile Marketing values and explain the success factors (and barriers) to adoption.

While the coming months will bring clarity regarding the opportunities brands have to re-enter the marketplace, no one can predict the lasting impact of COVID-19. With this unforeseen adversity, brands must be opportunistic – agility is key.

Google's new Rising Retail Categories tool can help advertisers see period-over-period snapshots of consumer behavior searching patterns. Learn more about the tool.