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Before starting technical implementation of a data lake, organizations should create a roadmap that sets out the goal of implementation and the approach to be adopted.

October is National Disability Employment Awareness Month to pay tribute to the the men and women with disabilities whose work helps keep the nation's economy strong and to ensure equal opportunity for all. Learn more about our featured employees and members of the Enablement BRG: Disability, Ronisa Rhodes and Matthew Bohlman.

As engine bidding capabilities have evolved, it's become critical for advertisers to have a distinct strategy for Microsoft Ads. What should brands consider when leveraging Microsoft's bidding capabilities?

Consumers want the brand to show that it knows them through personalized content and offers, and they want to connect with a brand on a common cause or shared value.

A good customer retention strategy should include a strong emphasis on the post-purchase journey.

Complex marketing technology ecosystems are now being implemented with a wide variety of technology tools, disparate data, and talent made up of cross-matrixed teams, alliance partners, IT departments, and solution integration points both locally and globally.

No matter which stage you’re at in the CDP adoption journey, there are several key considerations that you must know ahead of time.

With deep interest and growth in TV streaming services over the past year, it’s no surprise that the streaming space has become crowded, chaotic, and quite frankly, a little confusing. Who's actually winning the streaming wars and what can marketers expect for 2022?