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At the end of cloud planning, you start to dive into the first pilot project that will launch your cloud initiative. Let's use the CDP as an example that shows how to address that first project.

I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employee, Sanie Mikaelian.

Last week, Google announced that Responsive Search Ads (RSAs) are now the default ad type within Google Ads for Search campaigns. While this update does not require any immediate action, it still sets an important tone for advertisers to pay attention to: a continued shift toward automation and machine learning.

Here are six suggestions that can effectively help marketers optimize promotional strategies through the research, planning, and communication stages.

In the last few months of 2020 leading up to the holidays, people across the country craved connection with their friends and family more than ever. In the Q4 Digital Marketing Report, Merkle saw that advertisers rose to meet this challenge, shifting media spend across different platforms to best meet their audience. Instagram ad spending increased 30% Y/Y due to three main factors: more users, social commerce, and influencer marketing.

The pandemic has accelerated the adoption of digital solutions, requiring marketers to test new formats, brands to learn and adapt to new ways of engaging with their communities, and consumers to embrace the digital age. Companies must continue evolving their digital experiences to meet customers' changing needs.

Learn about the key considerations that need to be taken into account when optimizing a paid search program and its keywords.

What is the path that marketers should take to navigate identity resolution?