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5 Marketing Trends to Win Business in 2021
What are the five trends that every marketer should know (or be reminded of) as we begin this new year?
Topic:
Customer Strategy
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I Am Merkle, Vol. 5
I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. Learn more about Jackie Sass, Director of Internal Communications at Merkle.
We Closed 2020. Is Your Digital Strategy Ready For 2021?
Needless to say, 2020 was a year like no other. Some advertisers were feeling the effects of reduced brick-and-mortar activity, while others rode the wave of increased eCommerce adoption.
How 2020’s Events Have Paved a Digital Health Transformation
The pandemic has held a magnifying glass up to the US healthcare industry that highlights both the heroism of frontline workers as well as the flaws within an industry that, at times, delivers poor customer experiences.
Merkle Wins MediaPost’s Search Agency of the Year Award
For the third time in four years, MediaPost crowned Merkle the Search Agency of the Year!
Topic:
Digital & User Experience
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Adobe
Demystifying Dynamic Creative Optimization (DCO)
What is Dynamic creative optimization (DCO) and how can it help advertisers optimize the performance of their creative in real-time?
Topic:
Performance Creative
How Financial Marketers Are Sprinting Towards Customer-Centricity
The year 2020 for Financial Services Institutions (FSI) led to the acceleration and adoption of digital capabilities and decreased the importance of physical proximity to branches as a differentiator.
