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How Can Rapid Audience Layer Help Retailers?
RAL Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.
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How to Future-Proof Your Media Strategy
COVID-19 has forced advertisers to think ahead and future-proof their media strategy. Brands are asking themselves if they are doing enough to take advantage of their first-party data.
Topic:
All Performance Media
Strategic B2B Digital Marketing in a Pandemic: Mountain Climbing & Forrest Gump
In times of challenge, many people instinctually think short-term. Digital B2B marketers, however, would argue that approach is a mistake, especially in a time of crisis.
Topic:
B2B
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Customer Strategy
Are You Listening? Crafting an Agile Response Strategy using Social Listening
Social listening provides a unique way to look beyond obvious consumer needs by exploring shifts in topics, tone, and sentiment.
Topic:
Social Media Marketing
Customer Segmentation as the key to a Rapid Recovery for Travel Marketers
Different behaviors demand that brands look at customer segmentation and acknowledge that new considerations win an immediate wallet share of people who want to travel.
Gyms are Opening, But How Can Fitness Brands Evolve to Stay Engaged with Consumers to Fuel Long-Term Growth?
How can fitness brands evolve to stay engaged with consumers to fuel long-term growth as they rebound from COVID-19?
Customer Engagement and Loyalty Must-Dos for Re-emergence
What are some key levers to pull at each stage of the customer journey to ensure your marketing initiatives move your business forward in this changing environment?
Audience-Led Marketing in the Google Marketing Platform
Google Marketing Platform (GMP) offers several opportunities for the onboarding, creation, analysis, and activation of audiences. Here's what marketers need to know.
Topic:
All Analytics
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All Performance Media
