Blogs | Merkle

Highlighted Picks

COVID-19 Impact on the Medicare Annual Enrollment Period

As Medicare marketers, we know your audience. It is important that we use this time to become sensitive to the growing needs of seniors and their need to shop for insurance.

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Thinking About a CDP: The Importance of an Implementation Partner

When implementing a CDP, it is important to have resources devoted to the efficiency and effectiveness. Here's how an implementation partner can help.

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Latest Posts

All-Weather B2B Lead Gen with Google Remarketing

Authored by: Lucia Rodas-Estrada |
Published on: Aug 12, 2020

Remarketing campaigns are a great resource for marketers to have in their toolbox. Learn more about why we recommend these.

Topic: B2B | All Performance Media

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Google Announces Major Changes Coming to Showcase Ads

Authored by: Melissa Reilly |
Published on: Aug 10, 2020

Ahead of the 2020 holiday shopping season, Google is rolling out notable format changes to Showcase Shopping ads that have the potential to significantly impact performance.

Topic: Search Engine Marketing | All Performance Media

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A Marketer’s Best Practices for Conducting Virtual Focus Groups

Authored by: Allison Blackman |
Published on: Aug 07, 2020

Now more than ever, marketers need flexibility in how we conduct research. This includes moving focus groups, a traditionally in-person method, to an online space.

Topic: Digital & User Experience

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Amazon’s Prime Day has been delayed until October. What does this mean for marketers?

Authored by: Meredith Morrow, Abby Tebbenhoff, Tyler Withers |
Published on: Aug 05, 2020

Amazon recently announced that Prime Day has been pushed back to October this year. Given the shifting landscape with COVID-19, the impact of Prime Day falling so close to the holiday season will be felt across the industry.

Topic: Retail & Consumer Goods | Shopping & Feeds | Amazon and eRetail

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Rewarding Consumers through Re-Emergence

Authored by: Craig Heiter |
Published on: Aug 03, 2020

A staple of any brand’s strategy to successfully engage in this new landscape should be to place a focus on its most valuable advocates: engaged and loyal customers.

Topic: Promotions & Customer Loyalty Solutions

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How Marketers can Enable Customer-Centric Experiences

Authored by: Alvin Collins, Anne Dalton |
Published on: Jul 31, 2020

It has become clear that consumers prefer brands that connect with them at an emotional level especially when communications move beyond simply selling consumers products. But how can you truly enable CX?

Topic: Customer Strategy

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Will Google’s Latest Shopping Actions Changes Help It Better Compete with Amazon?

Authored by: Melissa Reilly |
Published on: Jul 29, 2020

What does Google's transition from its current paid Shopping Actions program to Buy on Google mean for advertisers?

Topic: Search Engine Marketing | All Performance Media

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Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.