Latest Posts
Successful CDP Adoption Requires Organizational Transformation (Vlog)
When working to get a CDP operational it’s critical to develop and prioritize your use cases but transforming your organization is just as important.
Topic:
All Marketing Technology
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I Am Merkle Vol. 9
I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employees and leaders of the Mental health pillar.
Customer Data Platform: Enable the Next Generation of Connected Experience
What is a CDP and what are its core capabilities that marketers need to know about?
Topic:
All Marketing Technology
Adobe Journey Optimizer: What Does it Mean for Customer Experience Transformation?
Adobe Journey Optimizer is an end-to-end customer experience solution that enables organizations to reach this level of customer experience management.
Topic:
All Marketing Technology
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Adobe
The Key Trends in Digital Marketing in Q1 2021
After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.
Benefits of the Cloud for Insurance and Wealth Management Organizations
Too often, the cloud is seen as a technology play. But, in fact, it is a critical component in delivering customer experiences that help wealth managers and insurers win in a dynamic marketplace.
Five Essentials for Auto Marketers in 2021
The most fundamental challenge that auto marketers face is how to truly connect with customers in a changed world. Only the most innovative brands will thrive.
Topic:
Customer Strategy
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Automotive
Why Moments Are Key in Building Emotional Loyalty
What are moments in customer loyalty and how do they spark emotion and help create momentum for organizations?
