Blogs | Merkle

Highlighted Picks

Are You Listening? Crafting an Agile Response Strategy using Social Listening

Social listening provides a unique way to look beyond obvious consumer needs by exploring shifts in topics, tone, and sentiment.

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Customer Engagement and Loyalty Must-Dos for Re-emergence

What are some key levers to pull at each stage of the customer journey to ensure your marketing initiatives move your business forward in this changing environment?

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Latest Posts

A Marketer’s Best Practices for Conducting Virtual Focus Groups

Authored by: Allison Blackman |
Published on: Aug 07, 2020

Now more than ever, marketers need flexibility in how we conduct research. This includes moving focus groups, a traditionally in-person method, to an online space.

Topic: Digital & User Experience

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Amazon’s Prime Day has been delayed until October. What does this mean for marketers?

Authored by: Meredith Morrow, Abby Tebbenhoff, Tyler Withers |
Published on: Aug 05, 2020

Amazon recently announced that Prime Day has been pushed back to October this year. Given the shifting landscape with COVID-19, the impact of Prime Day falling so close to the holiday season will be felt across the industry.

Topic: Retail & Consumer Goods | Shopping & Feeds | Amazon and eRetail

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Rewarding Consumers through Re-Emergence

Authored by: Craig Heiter |
Published on: Aug 03, 2020

A staple of any brand’s strategy to successfully engage in this new landscape should be to place a focus on its most valuable advocates: engaged and loyal customers.

Topic: Promotions & Customer Loyalty Solutions

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How Marketers can Enable Customer-Centric Experiences

Authored by: Alvin Collins, Anne Dalton |
Published on: Jul 31, 2020

It has become clear that consumers prefer brands that connect with them at an emotional level especially when communications move beyond simply selling consumers products. But how can you truly enable CX?

Topic: Customer Strategy

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Will Google’s Latest Shopping Actions Changes Help It Better Compete with Amazon?

Authored by: Melissa Reilly |
Published on: Jul 29, 2020

What does Google's transition from its current paid Shopping Actions program to Buy on Google mean for advertisers?

Topic: Search Engine Marketing | All Performance Media

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Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

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Dentsu Named a Leader in The Forrester Wave™: Adobe Implementation Services, Q2 2020

Authored by: Dean Holmes |
Published on: Jul 27, 2020

Merkle is proud to announce that Forrester has recently recognized Dentsu as a leader in the first-ever The Forrester Wave™: Adobe Implementation Services, Q2 2020.

Topic: About Us

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COVID-19 Impact on the Medicare Annual Enrollment Period

Authored by: Eileen O'Grady, George Dippel |
Published on: Jul 24, 2020

As Medicare marketers, we know your audience. It is important that we use this time to become sensitive to the growing needs of seniors and their need to shop for insurance. Now, more than ever, it is important to have the right Medicare coverage.

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