Blog

Adobe has moved to the cloud with its Enterprise CMS, Adobe Experience Manager. With content management systems in the cloud likely to become the standard in years to come, are you ready to make the switch? If so, why is now the time to do it?

If marketers have learned anything in the last year, it’s the need for adaptability and a healthy appetite for change. Through that lens, the looming “cookiepocalypse” presents an opportunity for much-needed evolution within a behavioral advertising ecosystem that has historically enabled many brands to operate with a relatively low level of sophistication.

Consumer loyalty is evolving faster than ever. To keep up with the changing trends, discover what our latest barometer report reveals about rewards programs and promotions.

How can machine learning help e-commerce marketers create high-quality and engaging product content at scale, increase revenue and conversions, and improve customer experiences?

As we head into Q2, advertisers must continue addressing the needs of consumers during the pandemic while preparing for the "next normal". What media trends are most important for the months ahead, and how can advertisers prepare accordingly?

To celebrate International Women's Day, we talked to Anuradha Manna, Priyanka Kunjeer, and Saloni Kwatra from Merkle's office in Pune, India to gain their perspective on what inspires them in the workplace, how they challenge stereotypes, and more.

Let's take a closer look at how the data science capability within AEP (called Data Science Workspace) can help brands evolve towards real-time machine learning.

The “Built for now” approach requires the prioritization of use cases that deliver the most business value.