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14 Hot Ideas in Free and Paid Search For 2008

tulip field From my article in this month's Catalog Success, fourteen important ideas for paid and natural search as we start 2008:
  • Social media.
  • Markup.
  • CSS.
  • Blogs and RSS.
  • Google’s Universal Search.
  • GA & GWO.
  • Brand vs. nonbrand.
  • Broad match and content.
  • Profit, not position.
  • Long-Tail term bidding.
  • Comprehensive term lists.
  • Rational ad groups.
  • Quality score.
  • Personalized SERPs.
  • Conversion: the ultimate PPC battleground.
Catalog Success article: 14 Hot Ideas in Free and Paid Search For 2008
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