For those of you who are new to RKG Blog, we thought we'd cobble together a list of what we think were our most enduring posts of 2009. We left off news posts like Mark's -- he was the first person in the industry to spot eBays migration from Yahoo to Google ads. Important post, but no longer as relevant as it was at the time. Anyhow, we think these are as close to "must reads" as we had to offer last year. If we missed one of your favorites let us know :-) Paid Search Practices Why Budget Search? Lifetime Value Recognizing Signal and Noise in Paid Search Importance of Landing Pages Bid Management Proper tail bidding requires flexible clusters The Folly of Position Bidding Managing thin data The power and pitfalls of automated bidding Good Rules and Bad Rules in bid management The importance of atomic bidding "Portfolio Bidding" has more than one meaning Analytics and Research Broad Match Bug Buying Cycle in Paid Search Multichannel Attribution and Paid Search Impact of Geography on PPC: Online Impact of Retail Store Presence in Paid Search The Problems with Syndication Networks Tracking Call Center Spillover The Gaping Hole in Analytics Tracking Packages Thanks so much for reading our ramblings and for the invaluable commentary. We have some good ones coming down the pipe and more research studies on the way as well.
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