We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

7 Strategies for Driving TV Tune-in

TV networks are facing both a challenge and an opportunity brought about by a wealth of must-watch quality content and viewer's unprecedented freedom of which device and channel to view their favorite show. In this highly competitive and complicated environment, TV networks are beginning to change their marketing strategies, moving from the brand marketing approach, that they have known for so long, in favor of a direct response approach.

Here are the seven strategies needed to make that transition a success.

  1. A closed-loop marketing and measurement system at the individual level across devices.
  2. Individual level analysis of viewing behavior.
  3. Scale.
  4. Industry expertise with direct response.
  5. Optimization.
  6. STB projectability.
  7. The economics of the analytics.

To learn more about how these strategies are driving competitive advantage for TV networks, watch Merkle's on-demand webinar, "7 Strategies For Driving TV Tune-in.”

Join the Discussion