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Part of Merkle’s Summit experience is to give back— and we’re proud to offer attendees a chance to contribute in support of local communities where the event is held. And for the 2017 Summit, we were honored to partner with Feeding South Florida, a member of the Feeding America network and the leading domestic hunger-relief organization in South Florida, to support food-challenged Palm Beach County residents.

As we approached the final day of the summit, I couldn’t help but feel the energy from the previous speakers, and I was pumped to hear from Steve Olenski, Director of CMO Content & Strategy, Oracle Marketing Cloud (@steveolenski), because his presentation was titled From Rocky to Downton Abbey.

The Merkle Summit never ceases to amaze me with the level of expertise that is shared during the three days of content and networking. Day two was jam packed with content and sharing about the “how” – the activation of people-based marketing.

The future of marketing is in building the skills to market to people, rather than proxies. That means making marketing personal, informed by data and powered by technology.

Our 14th annual Performance Marketing Executive Summit kicks off today at The Breakers in Palm Beach, FL. Attendees are sure to enjoy the content being presented, the networking opportunities, and maybe even a little fresh air and sunshine on the side.

"Wow," "Wow," "Wow," I heard myself saying in my head throughout Under Secretary of the United States Navy Janine Davidson's speech at Merkle's 4th Annual International Women’s Day broadcast.

At Merkle, the opportunity to change is not just available, it’s encouraged. You can change your job title, your client, your department and even your work location.

What can an improv class teach you about crafting world-class marketing solutions? More than you might think, as it turns out.