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Blog - About Us

Latest Posts

Turning Ideas into Reality

I recently had the opportunity to join Nick Drake of T-Mobile, Soles4Souls, and Merkle in driving a campaign to collect money to purchase shoes for those in need. There are three things I learned about turning an idea into reality and wanted to share those experiences. But, before I jump in, I thought it would be fun to share the back story of how a campaign like this got started.
Topic: About Us

What's Exciting in Marketing Today?

At this year's Performance Marketing Executive Summit in Barcelona, we asked attendees and presenters what the most exciting thing in marketing today is. Here were there responses.
Topic: About Us

Best Practices for Working with a Global Team

We live not only in a socially connected world, but also in a professionally connected one. With the frequency of global acquisitions and increases in remote working models, the likelihood that employees will need to work with a global team has increased dramatically. Working within a global team has tremendous challenges like time zones, cultures, and work habits, —but adapting effectively to a global work environment is essential in today’s business world.
Topic: About Us

Serving South Florida at Merkle’s Summit

Part of Merkle’s Summit experience is to give back— and we’re proud to offer attendees a chance to contribute in support of local communities where the event is held. And for the 2017 Summit, we were honored to partner with Feeding South Florida, a member of the Feeding America network and the leading domestic hunger-relief organization in South Florida, to support food-challenged Palm Beach County residents.
Topic: About Us

What Do Leaders In Marketing Have In Common? A People-Based Marketing Approach!

As we approached the final day of the summit, I couldn’t help but feel the energy from the previous speakers, and I was pumped to hear from Steve Olenski, Director of CMO Content & Strategy, Oracle Marketing Cloud (@steveolenski), because his presentation was titled From Rocky to Downton Abbey.
Topic: About Us
In Our Company