We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

ACCM: Winning @ B2B Search, CDW

I had the honor of presenting with Anne Vargo of CDW this morning at the ACCM show. Here's the session blurb:
WEDNESDAY, MAY 23 7:30am-8:30am CDW, a Fortune 400 technology marketer, faced the challenge of targeting business buyers via pay-per-click advertising. Come hear how CDW deployed large (200K+ keywords), targeted and efficient PPC campaigns across the engines. We'll discuss PPC portfolio optimization, specific B-to-B considerations, brands and trademarks, order allocation, and important tracking subtleties. Speaker: Alan Rimm-Kaufman, PHD President, Rimm-Kaufman Group LLC Speaker: Anne Vargo E-Commerce Supervisor, CDW Corp.
Here are the slides: Winning At B2B Search: CDW Shares Best Practices For PPC Success A good crowd, even for 7:30a in the morning. Great Q&A from the audience, too. Many thanks, Anne!
Join the Discussion