Adobe

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Simplifying Data Collection with Adobe Web SDK

Authored by: Carly Longo |
Published on: Jun 14, 2022

Adobe Web SDK is designed to serve as a merged tag extension which can be deployed via Adobe Tags or as a standalone solution, in efforts to create a more unified experience on the website.

Topic: All Marketing Technology | Marketing Database & Data Management | Adobe

How to Revitalize an Abandoned Cart With Adobe Real-Time CDP

Authored by: Bryan Rekrut |
Published on: Jun 03, 2022

By strategizing how to engage abandoned cart users, organizations can gain revenue by revitalizing interest on these items, instead of having customers walk away.

Topic: Retail & Consumer Goods | All Marketing Technology | Adobe

How to Manage the Customer Journey in Context

Authored by: Frank Lee |
Published on: May 20, 2022

How can marketers take the driver’s seat to actively influence the customer’s journey toward conversion?

Topic: All Analytics | Marketing Database & Data Management | Adobe

How to Overcome Key Roadblocks to Personalization at Scale

Authored by: Jas Singh |
Published on: May 09, 2022

Experience-focused marketers are challenged by a partial view of their customers and obsolete data. To solve this, organizations must unify data that provides a real-time holistic view of the customer’s preferences, signals, and behaviors.

Topic: All Marketing Technology | Identity Resolution | Marketing Database & Data Management | Adobe

Five Key Considerations for Your Adobe Commerce Upgrade

Authored by: Ariel Mordetsky |
Published on: May 04, 2022

All merchants that are on Adobe Commerce should look to upgrade to the 2.4.4 version. Here's why.

Topic: Retail & Consumer Goods | Digital & User Experience | Adobe | Commerce

How to Align Adobe RT-CDP Capabilities Across Your Organization

Authored by: Bryan Rekrut |
Published on: Mar 11, 2022

How should you align CDP capabilities across an organization during an Adobe’s Real-Time Customer Data Platform (RT-CDP) implementation?

Topic: All Marketing Technology | Adobe

The Strategy to Scale Personalization with The Adobe Stack

Authored by: Jas Singh, Sayantika Sikdar, Frank Lee |
Published on: Mar 07, 2022

Are you looking to unlock greater customer engagement, revenue growth and brand loyalty, marketing? Today CX leaders face urgent decisions on just where, when, and how to place those bets.

Topic: All Marketing Technology | Digital & User Experience | Adobe