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The Next Level of Personalized Experiences with Adobe Journey Optimizer

Authored by: Petar Lafchiev |
Published on: Sep 22, 2021

Adobe's latest offering, Adobe Journey Optimizer (Launched at this year’s Adobe Summit) represents an important leap forward in real-time, identity-based journey management capabilities for customer-obsessed brands.

Topic: Digital & User Experience | Adobe

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3 Key Questions to Consider When Building a B2B Commerce Program

Authored by: Aaron Sheehan |
Published on: Sep 13, 2021

There’s no one right way to build a B2B ecommerce experience that works for all organizations However, when it comes to delivering a seamless digital shopping experience, there are several key questions to consider.

Topic: B2B | Adobe

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How to Project Scope Your Adobe Commerce Implementation

Authored by: Chris Baily |
Published on: Sep 02, 2021

Adobe Commerce gives merchants a powerful platform to deliver compelling commerce experiences. But even with a robust platform, achieving this transformation smoothly and successfully requires an investment of time, budget, resources, and complete buy-in from the organization.

Topic: Adobe

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Your Guide to the Adobe Commerce Platform

Authored by: Patrick Deloy, David Hensel |
Published on: Aug 20, 2021

From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.

Topic: Retail & Consumer Goods | Digital & User Experience | Customer Strategy | Adobe

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Adobe Experience Platform Accelerator for Retailers

Authored by: Jon Regan |
Published on: Aug 12, 2021

Data Accelerator Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.

Topic: All Marketing Technology | Adobe

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Utilizing Merkle’s Loyalty Accelerator to Transform Brand Loyalty Programs

Authored by: Nicole Burguess |
Published on: Aug 02, 2021

Merkle’s Loyalty Accelerator for AEP aims to help deliver the experiences customers are looking for with a standardized data schema focused on real-time awareness and a comprehensive view of the customer.

Topic: All Marketing Technology | Promotions & Customer Loyalty Solutions | Adobe

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Import Data to AEP Faster and Cleaner with Merkle’s Data Ingestion Accelerator (Vlog)

Authored by: Barry Latimer |
Published on: Jul 22, 2021

Adobe offers a series of prebuilt connectors to allow you to access data from multiple system, that enables you to get data quickly, and easily, from external systems into the Adobe Experience Platform.

Topic: All Marketing Technology | All Data Solutions | Adobe

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Utilizing Merkle’s Identity Accelerator to Enhance Personalization Programs (Vlog)

Authored by: Jas Singh |
Published on: Jul 15, 2021

Identity is the core enabler needed as part of the new solutions as it is the key to driving optimal experiences. Merkle’s Identity Accelerator powered by Merkury solves for that.

Topic: All Marketing Technology | Identity Resolution | Adobe

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