Adobe

Latest Posts

Content at Scale: Benefits, Maturity Curve, and Use Cases

Authored by: Adam Lavelle |
Published on: Nov 18, 2021

What are the key benefits and use cases of enterprise level content at scale?

Topic: Performance Creative | Digital & User Experience | Adobe

Comments

The Next Level of Personalized Experiences with Adobe Journey Optimizer

Authored by: Petar Lafchiev |
Published on: Sep 22, 2021

Adobe's latest offering, Adobe Journey Optimizer (Launched at this year’s Adobe Summit) represents an important leap forward in real-time, identity-based journey management capabilities for customer-obsessed brands.

Topic: Digital & User Experience | Adobe

Comments

3 Key Questions to Consider When Building a B2B Commerce Program

Authored by: Aaron Sheehan |
Published on: Sep 13, 2021

There’s no one right way to build a B2B ecommerce experience that works for all organizations However, when it comes to delivering a seamless digital shopping experience, there are several key questions to consider.

Topic: B2B | Adobe

Comments

How to Project Scope Your Adobe Commerce Implementation

Authored by: Chris Baily |
Published on: Sep 02, 2021

Adobe Commerce gives merchants a powerful platform to deliver compelling commerce experiences. But even with a robust platform, achieving this transformation smoothly and successfully requires an investment of time, budget, resources, and complete buy-in from the organization.

Topic: Adobe

Comments

Your Guide to the Adobe Commerce Platform

Authored by: Patrick Deloy, David Hensel |
Published on: Aug 20, 2021

From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.

Topic: Retail & Consumer Goods | Digital & User Experience | Customer Strategy | Adobe

Comments

Adobe Experience Platform Accelerator for Retailers

Authored by: Jon Regan |
Published on: Aug 12, 2021

Data Accelerator Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.

Topic: All Marketing Technology | Adobe

Comments

Utilizing Merkle’s Loyalty Accelerator to Transform Brand Loyalty Programs

Authored by: Nicole Burguess |
Published on: Aug 02, 2021

Merkle’s Loyalty Accelerator for AEP aims to help deliver the experiences customers are looking for with a standardized data schema focused on real-time awareness and a comprehensive view of the customer.

Topic: All Marketing Technology | Promotions & Customer Loyalty Solutions | Adobe

Comments

Import Data to AEP Faster and Cleaner with Merkle’s Data Ingestion Accelerator (Vlog)

Authored by: Barry Latimer |
Published on: Jul 22, 2021

Adobe offers a series of prebuilt connectors to allow you to access data from multiple system, that enables you to get data quickly, and easily, from external systems into the Adobe Experience Platform.

Topic: All Marketing Technology | All Data Solutions | Adobe

Comments