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Content at Scale: Building a Modern, Simplified Approach

In this third installment of our four-part series on the challenges of driving content with speed, scale, and agility – and new approaches to achieving that capability in today’s enterprise organizations – Adam Lavelle speaks with his dentsu colleague, James Thomas, about how their agency helped one global insurance brand build a more unified, modern, and simplified approach to their content supply chain.

This video pulls from Adam's session at the 2021 Adobe Summit on the topic of content at scale. To see more of Adam’s Summit session, watch the full video here, or catch the first and second installments of this video blog series and return in two weeks for the final post.

If you are looking to build enterprise content capabilities to power personalization at scale for your brand, check out two new reports on the topic:

Content at Scale: Competing to connect with the always-on, digital-first consumer – a recent whitepaper that takes a deep dive into the topic and provides a roadmap to building the modern enterprise content operation.

Content Symphony – the ebook about our new enterprise content platform solutions, which integrate Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Workfront into a powerful and vital tool for driving content at scale.

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