Larry Joseloff, VP of Content for Shop.org, asked us for help soliciting panelists for a debate. The debate would be held at either the Shop.org Marketing Workshop or their Summit on affiliate programs. The idea is to have three retailers with differing views of affiliates engage in the debate with Larry as the moderator. He wants to find:
- A retailer who thinks affiliate programs are great and play an important part in their business
- A retailer who thinks affiliate programs have their role, but a very limited one that must be heavily controlled.
- A retailer who ended their affiliate program completely and think that the channel drives virtually no incremental sales, steals credit for sales driven by other programs, and eats margin by offering coupons to those planning to buy without.
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