Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.
Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more. As advertisers adapted, three key themes emerged that shaped performance across digital during this critical period, and will likely endure throughout the rest of the holiday season.
After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.