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Amazon Reappears in Google Shopping Results After Brief Exit

Well that was fast.

After pausing its U.S. Shopping campaigns at the end of April, Amazon is once again popping up in Product Listing Ad results for a number of queries. Merkle Associate Manager Robbie Schnizler first noticed the e-commerce giant’s renewed presence in Shopping results this morning, and below is a screenshot taken this afternoon.

Amazon Google Shopping Ad

It’s too early to quantify Amazon’s presence in auctions at this point as it takes a couple of days for data to populate in Google Auction Insights reports, which provide impression share data for AdWords advertisers and their competitors. We should have a better sense for how expansive its reentry is this weekend.

Were the past couple of weeks just part of a holdout test for Amazon to measure the incremental impact of its Shopping ads? Did Amazon get nervous after seeing a drop in orders from pausing campaigns and decide to reconsider? Was this all just a dream?

It’s anyone’s guess at this point, but for now Amazon is back in the Google Shopping game.

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