Amazon and eRetail - Page 8

Latest Posts

Reversing Course, Amazon Testing Google Product Listing Ads, May Be Ramping Up Efforts

Authored by: Mark Ballard |
Published on: Dec 27, 2016

As a potential competitor for nearly all retailer search advertisers, Amazon had long been conspicuously absent from Google Shopping listings. That situation may be changing and it could have major ramifications for the search industry.

Topic: Shopping & Feeds | Search Engine Marketing | All Performance Media | Amazon and eRetail

Amazon Prime Day Once Again Drives Up Google Impressions

Authored by: Kelsey Smith, Andy Taylor |
Published on: Jul 14, 2016

Amazon's Prime Day once again impacted retailers' Google advertising performance, including a significant increase in ad impressions. Read on to find out more about Prime Day's impact on retailers in paid search.

Topic: Search Engine Marketing | All Performance Media | Amazon and eRetail

Amazon Text Ads Program to be Discontinued

Authored by: Mark Ballard |
Published on: Oct 01, 2015

Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads.

Topic: Shopping & Feeds | Search Engine Marketing | Amazon and eRetail