We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

AMZN Posts Strong Holiday '06 Sales

A quick followup on the "was holiday 2006 good or bad for paid search advertisers" discussion (for example, see this post on the Shop.org blog): According to DMNews, Amazon had a boomer holiday, reporting sales up 26%, setting all-time company records. (AMZN) That's not a direct evaluation of 2006 PPC performance. But it does suggest that Holiday '06 results clearly weren't universally weak. Some retailers had great seasons, and some did not.
Join the Discussion