A quick followup on the "was holiday 2006 good or bad for paid search advertisers" discussion (for example, see this post on the Shop.org blog): According to DMNews, Amazon had a boomer holiday, reporting sales up 26%, setting all-time company records. (AMZN) That's not a direct evaluation of 2006 PPC performance. But it does suggest that Holiday '06 results clearly weren't universally weak. Some retailers had great seasons, and some did not.
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