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Applying AI and ML to Manage E-commerce Product Content

Authored by: Guddi Rawat |
Published on: Mar 30, 2021

How can machine learning help e-commerce marketers create high-quality and engaging product content at scale, increase revenue and conversions, and improve customer experiences?

Topic: All Analytics

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The Healthcare Industry: What is Changing in Omnichannel Marketing, Post-Pandemic?

Authored by: Olympia Mantsios |
Published on: Dec 16, 2020

In the absence of face-to-face meetings, how do most physicians prefer to be contacted? Learn more about how to rethink communication with HCPs.

Topic: Health & Wellness | All Analytics | Customer Strategy

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Finding the Nuggets of Customer Insights Through Visual Exploration

Authored by: Kris Karaikudi |
Published on: Sep 24, 2020

While data from site analytics, digital media, search, CRM, third party, etc. is readily available and able to be integrated, the fundamental question of how you put the data to work becomes the million-dollar question.

Topic: All Analytics | Data Visualization & Business Intelligence

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How Marketers Can Support Reporting and Measurement in the Cookieless Future

Authored by: Brian Demitros |
Published on: Sep 22, 2020

With impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third-party cookies. Measurement will need to adapt to incorporate both probabilistic and deterministic approaches.

Topic: All Analytics

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Activating Google Audience Strategies in Display and Video

Authored by: Jordan Cardonick |
Published on: Sep 16, 2020

How can you build a strong program foundation with remarketing and tailor your messaging strategy with activity-based audiences?

Topic: All Analytics | All Performance Media

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Audience Insights and Strategy for Nonprofits in the New Normal

Authored by: Sudeshna Sen |
Published on: Aug 18, 2020

To capitalize and succeed in the changing landscape, nonprofit marketers and fundraisers need to think more holistically and locally which starts with asking: What are the evolving market forces (felt at the local level)?

Topic: Nonprofit | All Analytics | Audience Management

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Audience-Led Marketing in the Google Marketing Platform

Authored by: Jordan Cardonick |
Published on: Jun 17, 2020

Google Marketing Platform (GMP) offers several opportunities for the onboarding, creation, analysis, and activation of audiences. Here's what marketers need to know.

Topic: All Analytics | All Performance Media

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Amazon Attribution Gives Advertisers a Fuller Picture of the Path-to-Purchase

Authored by: Melissa Reilly |
Published on: Jun 04, 2020

Amazon Attribution allows advertisers to add tracking to various campaigns to understand how users behave when they engage with other channels just before visiting Amazon.

Topic: All Analytics | Amazon and eRetail

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