Kris Karaikudi | Published on: Sep 24, 2020
While data from site analytics, digital media, search, CRM, third party, etc. is readily available and able to be integrated, the fundamental question of how you put the data to work becomes the million-dollar question.
Brian Demitros | Published on: Sep 22, 2020
With impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third-party cookies. Measurement will need to adapt to incorporate both probabilistic and deterministic approaches.
Sudeshna Sen | Published on: Aug 18, 2020
To capitalize and succeed in the changing landscape, nonprofit marketers and fundraisers need to think more holistically and locally which starts with asking: What are the evolving market forces (felt at the local level)?