All Analytics

Latest Posts

Finding the Nuggets of Customer Insights Through Visual Exploration

Authored by: Kris Karaikudi |
Published on: Sep 24, 2020

While data from site analytics, digital media, search, CRM, third party, etc. is readily available and able to be integrated, the fundamental question of how you put the data to work becomes the million-dollar question.

Topic: All Analytics | Data Visualization & Business Intelligence

Comments

How Marketers Can Support Reporting and Measurement in the Cookieless Future

Authored by: Brian Demitros |
Published on: Sep 22, 2020

With impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third-party cookies. Measurement will need to adapt to incorporate both probabilistic and deterministic approaches.

Topic: All Analytics

Comments

Activating Google Audience Strategies in Display and Video

Authored by: Jordan Cardonick |
Published on: Sep 16, 2020

How can you build a strong program foundation with remarketing and tailor your messaging strategy with activity-based audiences?

Topic: All Analytics | All Performance Media

Comments

Audience Insights and Strategy for Nonprofits in the New Normal

Authored by: Sudeshna Sen |
Published on: Aug 18, 2020

To capitalize and succeed in the changing landscape, nonprofit marketers and fundraisers need to think more holistically and locally which starts with asking: What are the evolving market forces (felt at the local level)?

Topic: Nonprofit | All Analytics | Audience Management

Comments

Audience-Led Marketing in the Google Marketing Platform

Authored by: Jordan Cardonick |
Published on: Jun 17, 2020

Google Marketing Platform (GMP) offers several opportunities for the onboarding, creation, analysis, and activation of audiences. Here's what marketers need to know.

Topic: All Analytics | All Performance Media

Comments

Amazon Attribution Gives Advertisers a Fuller Picture of the Path-to-Purchase

Authored by: Melissa Reilly |
Published on: Jun 04, 2020

Amazon Attribution allows advertisers to add tracking to various campaigns to understand how users behave when they engage with other channels just before visiting Amazon.

Topic: All Analytics | Amazon and eRetail

Comments

How the COVID-19 Impact Dashboards Help Marketers Get on the Recovery Track

Authored by: Shirli Zelcer |
Published on: May 28, 2020

To inform engagement and re-opening strategies, we set out to uncover the status of overall physical and economic health at the US county level. Find out how these free dashboards can help across several vertical.

Topic: All Analytics

Comments

Propositions and the Customer Journey: An Intro to Next Best Action Marketing

Authored by: Kelly Holmstrom |
Published on: May 13, 2020

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.

Topic: All Analytics | Customer Strategy | Decisioning & Real-time Interaction Management | All Customer Relationship Management

Comments