Latest Posts

Propositions and the Customer Journey: An Intro to Next Best Action Marketing

Authored by: Kelly Holmstrom |
Published on: May 13, 2020

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.

Topic: All Analytics | Customer Strategy | All Customer Relationship Management

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Dispelling Myths: Deep Learning vs. Machine Learning

Authored by: Dushyant Bhavsar |
Published on: May 06, 2020

Machine learning, deep learning, and Artificial Intelligence (AI) are terms that often seem to be used interchangeably. Lets dive into the differences.

Topic: All Analytics

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Audience Management: How to Prepare for the Uncertain “Cookie-less” World

Authored by: Katie Li |
Published on: Apr 24, 2020

Marketers are challenged professionally, by our organizations and our customers, for the seemingly distant, but forthcoming “cookie-less” world. Here's what you need to know.

Topic: All Marketing Technology | Audience Management

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Mastering your Audience: Where to Start?

Authored by: Anne Dalton |
Published on: Apr 17, 2020

Audience Mastery can best be described as the ability to identify your audience, understand their needs and beliefs toward your brand, and the ability to consistently deliver (and measure) the right experience at the right moment. But where do you start?

Topic: Digital & User Experience | Audience Management

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Empathy in marketing is more crucial than ever. Here’s how to do it.

Authored by: Ethan Hanson, Rives Martin, Jennifer Wolf |
Published on: Apr 10, 2020

Using Neuroanalytics™ to gain detailed understanding and lead with empathy has never been more critical to business continuity.

Topic: All Analytics

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Using Analytics to Fuel Your Recovery Strategy

Authored by: Jordan Cardonick |
Published on: Apr 07, 2020

As we continue to move forward during these uncertain times, organizations can start shifting funding to those areas that will aid in fast tracking data points and insights.

Topic: All Analytics | Performance Media Analytics

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Experience Through the Eyes of CRM

Authored by: Frank Lee |
Published on: Mar 11, 2020

It’s fair to say that CRM is all about delivering the ”best” experiences possible to any given customer at any given moment. To do this, CRM strategists must see the customer experience through three different, (yet connected) sets of eyes.

Topic: Digital Experience Analytics | All Customer Relationship Management

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