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How to Measure Digital Audiences and Media in the Cookieless Future

Authored by: Jordan Cardonick |
Published on: Aug 05, 2021

The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.

Topic: All Analytics | Identity Resolution | Performance Media Analytics | Digital Intelligence

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How the Travel Industry Can Use Customer Journey Analytics for COVID Recovery

Authored by: Shawn Petrou |
Published on: Jul 27, 2021

How can the travel industry use customer journey analytics as it recovers from COVID-19?

Topic: Travel & Hospitality | All Analytics

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How to Enable Targeted Media in the Cookieless Future with Data Clean Rooms

Authored by: Pooja Mathur |
Published on: Jun 25, 2021

The crumbling of the cookie raises the question of not only how to identify customers but also how to measure their interactions.

Topic: All Marketing Technology | All Analytics

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Applying AI and ML to Manage E-commerce Product Content

Authored by: Guddi Rawat |
Published on: Mar 30, 2021

How can machine learning help e-commerce marketers create high-quality and engaging product content at scale, increase revenue and conversions, and improve customer experiences?

Topic: All Analytics

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The Healthcare Industry: What is Changing in Omnichannel Marketing, Post-Pandemic?

Authored by: Olympia Mantsios |
Published on: Dec 16, 2020

In the absence of face-to-face meetings, how do most physicians prefer to be contacted? Learn more about how to rethink communication with HCPs.

Topic: Health & Wellness | All Analytics | Customer Strategy

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Finding the Nuggets of Customer Insights Through Visual Exploration

Authored by: Kris Karaikudi |
Published on: Sep 24, 2020

While data from site analytics, digital media, search, CRM, third party, etc. is readily available and able to be integrated, the fundamental question of how you put the data to work becomes the million-dollar question.

Topic: All Analytics | Data Visualization & Business Intelligence

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How Marketers Can Support Reporting and Measurement in the Cookieless Future

Authored by: Brian Demitros |
Published on: Sep 22, 2020

With impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third-party cookies. Measurement will need to adapt to incorporate both probabilistic and deterministic approaches.

Topic: All Analytics

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