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Marketers Are Prioritizing Analytics and Creative More This Year – Here’s Why

Authored by: Melissa Reilly |
Published on: Jun 27, 2022

Merkle's Q3 2022 Performance Media Report uncovered trends across the digital landscape. Learn why marketers are prioritizing analytics and creative more Y/Y.

Topic: Performance Creative | All Analytics | All Performance Media

Setting the Analytics Stage for Tomorrow’s B2B Buyers

Authored by: Brent Walter |
Published on: Jun 24, 2022

Building an analytics foundation that serves you today and tomorrow is important. Learn what matters most when your audience is B2B buyers.

Topic: B2B | All Analytics

How Inflation Resilience Data Can Shape Insurance Marketing

Authored by: Carl Brenner, Paul Walczyk |
Published on: Jun 21, 2022

Inflation is impacting all of us - but not everyone is affected to the same degree. Learn how insurance companies can use Merkle's Inflation Resilience Dashboard to bring a localized approach to their audiences.

Understanding Inflation’s Impact Across Generations

Authored by: |
Published on: Jun 09, 2022

Inflation impacts consumers to varying degrees. How can Merkle's Inflation Resiliency Measure help you understand differences across locales, generations, and more?

Topic: All Analytics | Data Visualization & Business Intelligence | Decisioning & Real-time Interaction Management | Digital Intelligence

GML: My Three Key Takeaways from the Google Updates

Authored by: Egle Mazonaite |
Published on: Jun 02, 2022

Google Marketing Live covered topics like privacy, video, and more. Learn about our key takeaways around measurement, automation, and testing.

How to Manage the Customer Journey in Context

Authored by: Frank Lee |
Published on: May 20, 2022

How can marketers take the driver’s seat to actively influence the customer’s journey toward conversion?

Topic: All Analytics | Marketing Database & Data Management | Adobe

Three Reasons Ethical AI Needs to Be On Your Roadmap

Authored by: Sunil Rao |
Published on: May 16, 2022

As artificial intelligence's role in marketing grows, organizations need to make sure it's used responsibly. Learn three key reasons your company needs to build an ethical AI strategy.

What is Ethical AI?

Authored by: Brian Demitros |
Published on: Apr 12, 2022

The role of artificial intelligence (AI) in marketing continues to expand as new capabilities become available. Ethical AI is emerging as a way to use these capabilities responsibly - but what exactly does ethical AI mean?

Topic: All Analytics