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Our Digital Marketing Takeaways from A Year of Podcasting

Authored by: Andreah McCartney, Gaia Read |
Published on: Jan 03, 2022

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

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Three Considerations for Your 2022 TV Strategy

Authored by: Trevor Hadick |
Published on: Oct 25, 2021

What should marketers be thinking about as they develop a TV strategy for 2022? This post covers three questions advertisers should ask themselves as they begin to submit budgets, create plans, and outline potential testing.

Topic: Programmatic Media & Display | All Performance Media | Performance Media Analytics

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Keeping Your Retail Customers at The Center

Authored by: Hiba Qamar |
Published on: Sep 30, 2021

Understanding your brand’s customer journey and how it has evolved over time using analytics is essential for long-term growth.

Topic: Retail & Consumer Goods | All Analytics

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How to Measure Digital Audiences and Media in the Cookieless Future

Authored by: Jordan Cardonick |
Published on: Aug 05, 2021

The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.

Topic: All Analytics | Identity Resolution | Performance Media Analytics | Digital Intelligence

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How the Travel Industry Can Use Customer Journey Analytics for COVID Recovery

Authored by: Shawn Petrou |
Published on: Jul 27, 2021

How can the travel industry use customer journey analytics as it recovers from COVID-19?

Topic: Travel & Hospitality | All Analytics

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How to Enable Targeted Media in the Cookieless Future with Data Clean Rooms

Authored by: Pooja Mathur |
Published on: Jun 25, 2021

The crumbling of the cookie raises the question of not only how to identify customers but also how to measure their interactions.

Topic: All Marketing Technology | All Analytics

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Applying AI and ML to Manage E-commerce Product Content

Authored by: Guddi Rawat |
Published on: Mar 30, 2021

How can machine learning help e-commerce marketers create high-quality and engaging product content at scale, increase revenue and conversions, and improve customer experiences?

Topic: All Analytics

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